Brand & Content Marketing Lead

1 week ago

Bangalore, India StrateFai Full time
Marketing Lead – Web3/Crypto
#Position: Marketing Lead – Web3/Crypto
#Employment Type: Full-time

StrateFai is a forward-looking fintech company committed to simplifying digital asset investments. We provide a secure, AI-powered platform that delivers actionable insights, enabling users to build sustainable long-term wealth with confidence. By combining predictive AI, blockchain technology, and financial expertise, we are shaping the future of digital finance.

#We are looking for a Marketing Lead (Web3/Crypto) who will own StratiFai’s end-to-end marketing strategy and execution. This role requires a hands-on strategist and executor who can craft compelling narratives, build engaged communities, and drive measurable growth across digital platforms.
You will be responsible for brand positioning, campaign execution, community management, and performance marketing, ensuring StratiFai stands out in the competitive Web3 landscape.

#Strategic Marketing
- Craft integrated marketing campaigns across social, content, email, and paid channels
- Community Management
- Build and manage crypto-native communities on Telegram, Discord, X (Twitter), and Reddit
- Launch and moderate AMA sessions, webinars, and community events
- Content & Brand Storytelling
- Create and oversee content calendars (blogs, newsletters, thought leadership, video scripts)
- Collaborate with design teams to produce visual storytelling assets
- Digital Marketing Execution
- Manage social media advertising campaigns (Twitter Ads, Meta, Google, LinkedIn)
- Run email marketing campaigns with segmentation and conversion optimization
- Track campaign performance using tools like Google Analytics, Mixpanel, Dune dashboards
- Conduct A/B testing for messaging, creatives, and funnels
- Continuously refine strategies based on data-driven insights
- 3–6 years of experience in digital marketing, with at least 2+ years in Web3/crypto
- Proven track record of growing and managing crypto communities (Telegram, Discord, Twitter)
- Hands-on experience with social media advertising, content marketing, and email automation
- Data-driven mindset with proficiency in analytics and reporting tools
- Experience in UAE or MENA markets
- Familiarity with regulatory-compliant marketing in crypto/fintech
- Network of crypto influencers, KOLs, and media contacts
- Prior experience in launching Web3 products or token campaigns

#Opportunity to shape the marketing vision of a cutting-edge AI + crypto platform
- Competitive compensation with performance-based incentives
- A chance to build a global brand in one of the fastest-growing sectors

Interested candidates may apply directly via LinkedIn or send their updated resume to

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