Lead - Digital Marketing (5-8 Yrs) Bangalore (online/digital Marketing)

4 weeks ago


Bangalore Karnataka, India Team Works Consultancy Full time

- Implement the organizational marketing strategy and coordinate for all marketing activities for the organization- Do marketing automation to set up and run email campaigns and track responses- Generate in-bound leads and create a database through various marketing campaigns on email social media etc - Coordinate with delivery and pre-sales teams to collect content for - Whitepaper articles - Case studies customer testimonials- Webinars blogs videos interviews- Get them written through the writer and published on different platforms - Research and collect information on all events and conferences and suggest them to management - Support events and conferences for collateral creation and running campaigns- Work on Linkedin sales navigator to run outbound campaigns on target audience- Ensureco presence on all key external platform subscriptions and make periodic updates - Track SEO keywords and website traffic generation with the SEO partner agency - Ensure website management and periodic updation through the partner agency - Track regular social media posts and align them with co target market - Understand co offerings and messaging to create appropriate campaigns - Improve cos online brand awarenessRequirements Proven track record of leading small marketing teams for companies of size 50M revenue funding - Experience of working in IT services firms - Proven success in delivering results in terms of inbound leads social media growth increase in website traffic - Strong knowledge on digital marketing areas - SEO Social media management tools - Awareness of key online platforms portals for creating brand awareness - Abiliity to collaborate with internal and external stakeholders talk to senior management and collect information for content - Ability to review content quality - Experience in running successful online marketing campaigns - Ability to understand co offerings USP and explain it to prospects - understand the products or services their features benefits and pricing details - Expert in sales tools such as sales navigator linkedin lusha or any other lead generation tool - Excellent verbal and written communication - Experience on using a CRM system and understand sales process - Proficient in marketing automation tools email marketing CRM Gsuite MS office - Excel powerpoint and word Soft Skills Proactive detail oriented disciplined process oriented result oriented persistent competitive collaborator Qualification MBA in Sales and Marketing - Experience in IT Services preferably QA industry ref updazz com



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