Digital Marketing Lead

1 week ago

Bangalore Karnataka, India SNAPFIND Full time

Key Responsibilities Lead Generation Marketing Campaigns - Plan and execute inbound lead generation strategies through email social media and other digital channels - Set up and manage automated email campaigns tracking responses and optimizing for better performance Content Creation Distribution - Work with internal teams to gather content for whitepapers case studies testimonials blogs and videos - Collaborate with writers to produce high-quality content and ensure it s published across appropriate platforms Stakeholder Coordination - Collaborate with the pre-sales and delivery teams to create compelling marketing content - Regularly engage with internal and external stakeholders including senior management for insights and approvals Event Conference Support - Research relevant industry events and conferences and advise management on participation - Assist in creating event collateral and running associated marketing campaigns Digital Presence SEO - Manage and update the company website ensuring SEO best practices are followed for traffic generation - Track SEO keywords website traffic and social media performance in collaboration with external agencies Brand Awareness Social Media - Regularly post and manage social media to align with Qualitrix s target audience - Use platforms like LinkedIn Sales Navigator for outbound campaigns targeting key decision-makers Performance Tracking - Measure the success of campaigns track key metrics and ensure continuous improvement in digital efforts Experience - Proven leadership in marketing teams preferably within IT services firms - Demonstrated success in inbound lead generation social media growth and driving website traffic Digital Expertise - Deep understanding of SEO social media management tools and marketing automation platforms - Awareness of key digital platforms for brand awareness and lead generation Collaboration Communication - Strong ability to work with both internal teams and external stakeholders - Ability to digest complex information turn it into clear messaging and communicate effectively Campaign Execution - Proven experience in running successful online marketing campaigns with measurable results Content Brand Understanding - Ability to understand and communicate the company s offerings and unique selling points USPs ref updazz com

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