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Associate Digital Marketing Director

2 weeks ago


Bengaluru, India InCommon Full time

InCommon is hiring on behalf of a US-based health-tech series A funded startup.Experience: 6–8+ yearsReports to: Associate Digital Marketing DirectorLocation: Bengaluru (In-office)About the CompanyWe’re a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve. We combine primary, behavioral, and social care into one continuous experience—powered by committed care teams, elegant technology, and evidence-based practice. If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit.What You’ll DoLead Campaigns & Channels- Own mailer and SMS campaigns tailored to patient segments.- Develop and scale social media strategies (paid + organic).- Oversee educational materials (print, digital, video).- Manage branded welcome boxes for new patients.Collaborate & Coordinate- Work closely with clinical, product, operations, and leadership teams.- Manage vendors and agencies for campaigns and creative execution.- Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report).Drive Strategy & Performance- Plan, execute, and analyze campaigns across multiple channels.- Report on KPIs and set up reporting processes for data-driven decisions.- Test and explore new engagement strategies and marketing technologies.What We’re Looking ForRequired Skills & Experience- 6–8+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social, print).- Strong grasp of digital marketing tools, analytics, and segmentation.- Exceptional project management and ability to juggle priorities.- Leadership and communication skills; experience with onshore/offshore teams a plus.- Data-driven mindset with creativity in execution.- Healthcare or regulated industry experience preferred but not required.Cultural Fit- Motivated by impact—helping underserved patients get high-quality, compassionate care.- Thrives in fast-growing, mission-driven environments.- Values collaboration and wants to grow within a talented team.