Associate Digital Marketing Director

1 week ago

Bengaluru India InCommon Full time

Job Description InCommon is hiring on behalf of a US-based health-tech series A funded startup. Experience: 68+ years Reports to: Associate Digital Marketing Director Location: Bengaluru (In-office) About the Company We're a US-based healthcare company on a mission to give low-income patients with complex needs the dignified, high-quality care they deserve. We combine primary, behavioral, and social care into one continuous experiencepowered by committed care teams, elegant technology, and evidence-based practice. If you want to make a tangible difference, correct long-standing disparities in care, and build systems with real impact, this might be the right fit. What You'll Do Lead Campaigns & Channels - Own mailer and SMS campaigns tailored to patient segments. - Develop and scale social media strategies (paid + organic). - Oversee educational materials (print, digital, video). - Manage branded welcome boxes for new patients. Collaborate & Coordinate - Work closely with clinical, product, operations, and leadership teams. - Manage vendors and agencies for campaigns and creative execution. - Provide mentorship and prioritization guidance to a Marketing Manager (not a direct report). Drive Strategy & Performance - Plan, execute, and analyze campaigns across multiple channels. - Report on KPIs and set up reporting processes for data-driven decisions. - Test and explore new engagement strategies and marketing technologies. What We're Looking For Required Skills & Experience - 68+ years in marketing, with proven success in multi-channel campaigns (SMS, email, social, print). - Strong grasp of digital marketing tools, analytics, and segmentation. - Exceptional project management and ability to juggle priorities. - Leadership and communication skills; experience with onshore/offshore teams a plus. - Data-driven mindset with creativity in execution. - Healthcare or regulated industry experience preferred but not required. Cultural Fit - Motivated by impacthelping underserved patients get high-quality, compassionate care. - Thrives in fast-growing, mission-driven environments. - Values collaboration and wants to grow within a talented team.

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