Lead Generation Specialist

3 days ago

west bengal, India Opvia.in Full time

Role: Lead Generation Specialist (Cold Email Outreach Expert) Background: IT Services / Digital Agency experience preferred Location: Kolkata (On-site - Only candidates from Kolkata should apply) Reporting to: Founders and Leadership Team Experience: 3 to 6 years Language: Excellent English communication (written and verbal) Compensation: Up to 30k + On Target Earnings (Based on experience and qualifications) Timing: UK Shift About the Role We are looking for a highly skilled Lead Generation Specialist with deep experience in cold email outreach , prospecting, and outbound systems. This is not a general marketing role. This role requires someone who can build outbound campaigns from scratch , including data sourcing, writing outbound sequences, managing deliverability, and consistently generating qualified leads/appointments. Key Responsibilities Cold Email Strategy & Execution Build complete cold outreach systems from the ground up (ICP research → list building → message crafting → deliverability setup → reporting). Write high-converting, personalised outbound email sequences (intro emails, follow-ups, break-ups). Perform inbox/domain warm-ups, deliverability checks, and maintain healthy sender scores. Continuously A/B test subject lines, email copy, sending volume, send times, and CTAs. Prospecting & Data Sourcing Identify and define ideal customer profiles (ICPs) and buyer personas. Source accurate lead data from tools like Apollo, Clay, ZoomInfo, LinkedIn Sales Navigator, etc. Validate emails, clean lists, and maintain high data quality. Pipeline & CRM Management Track all outreach activity and lead responses in CRM (HubSpot, Pipedrive, GoHighLevel, etc.). Qualify leads and hand off to sales with complete context. Maintain consistent outbound pipeline metrics (open rates, reply rates, positive replies, meetings booked). Performance & Optimization Analyse campaign performance and adjust variables to improve results. Report on metrics such as deliverability, response rate, lead quality, and meeting conversions. Recommend improvements to targeting, messaging, and lead sources. Required Experience & Skills 2+ years specifically in cold email outreach / outbound lead generation (NOT general marketing / social media / content). Proven ability to write cold email copy that gets replies and generates meetings. Strong understanding of: Email deliverability & warm-up systems DNS/SPF/DKIM/DMARC Multi-inbox rotation and domain strategy Personalisation frameworks Apollo, Clay, Sales Nav HubSpot, Pipedrive Data-driven approach; understands metrics and optimizes accordingly. Excellent written English, communication, and research skills. Nice to Have Experience integrating email + LinkedIn automation workflows. Knowledge of scraping tools and enrichment workflows. Experience booking meetings for agencies, SaaS, or B2B service companies. Why Join Us You will lead the outbound engine, not just follow instructions. Freedom to test, iterate, and implement best-practice outbound systems. Work with a team that values performance, innovation, and speed. Opportunity to scale into a senior growth or outbound operations role.

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