Lead Generation

20 hours ago

west bengal, India ElevateDigi Full time

Job Description (JD)Location: Kolkata - Office-basedDepartment: Sales / Business DevelopmentExperience: 1–3 yearsEmployment Type: Full-TimeRole OverviewWe are hiring a proactive Lead Generation & Appointment Setting Executive responsible for identifying potential clients, driving outbound outreach, qualifying prospects, and booking appointments for the sales/leadership team. This role is performance-driven with clear qualitative KPIs tied to lead quality, conversion efficiency, and communication discipline.Key ResponsibilitiesConduct structured lead research through LinkedIn, databases, directories, and industry-specific sources.Execute consistent cold calling, cold emailing, WhatsApp and LinkedIn outreach.Qualify leads based on ideal customer profile and internal guidelines.Schedule and confirm appointments with relevant decision-makers.Maintain updated lead records on CRM/Trello/trackers.Share regular performance reports (daily/weekly/monthly as required).Coordinate with the sales team for handovers, feedback, and follow-ups.Maintain strong professional communication during all outreach.Performance KPIs1. Lead Quality IndicatorsLeads must match ideal customer profile.Lead data must be accurate, complete, and correctly formatted.Leads should be relevant to the industry and target segments.2. Outreach Quality IndicatorsOutreach must be consistent across all channels.Communication tone should be professional and aligned with brand guidelines.Messages should follow approved scripts or frameworks.Follow-up sequences must be completed on time.3. Appointment Setting IndicatorsAppointments booked should be with genuine decision-makers or relevant stakeholders.Meetings must be confirmed before handover to the sales team.Appointment quality should lead to meaningful sales conversations.4. Reporting & Process ComplianceCRM/Trello updates must be maintained without backlog.Daily activity logs and reports must be submitted on time.Lead stages must be updated accurately across the funnel.RequirementsExperience in lead generation, inside sales, or appointment setting.Strong spoken and written communication skills in English.Comfortable with outbound communication and structured follow-ups.Knowledge of CRM tools, spreadsheets, and outreach platforms.High ownership, discipline, and target-oriented approach.Preferred SkillsFamiliarity with LinkedIn Sales Navigator, Apollo, HubSpot, Zoho, etc.Experience in digital marketing, SaaS, B2B services, or agency environments.Strong research and documentation habits.What We OfferCompetitive salary + performance incentives.Structured onboarding and process training.Opportunity to grow into senior lead generation or business development roles.Apply NowSend your resume to career@theelevatedigi.com

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