Growth Marketing Manager

About AiSensyAiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.Enabling 150,000+ Businesses with WhatsApp Engagement & Marketing800Crores + WhatsApp Messages done between Businesses and Users via AiSensy per yearWorking with top brands like Delhi Transport Corporation, Vivo, Physicswallah & moreHigh Impact as Businesses drive 25-80% Revenues using AiSensy PlatformMission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel InvestorsRole OverviewAiSensy is looking for a Growth Marketing Manager who thrives at the intersection of product, marketing, and data. You’ll own key parts of the product-led growth (PLG) strategy and be responsible for driving adoption, activation, retention, and monetization. This role requires a blend of user empathy, analytical rigor, and cross-functional collaboration to launch features, optimize onboarding experiences, and turn user insights into scalable growth levers.Key Responsibilities1. Product-Led Growth StrategyLead the development and execution of end-to-end growth experiments across the product funnel (activation → engagement → retention → monetization)Define key metrics (activation rate, retention cohorts, churn, ARPU) and own the north star KPIs for self-serve and SMB customersDesign and A/B test onboarding flows, feature discoverability nudges, and contextual prompts to improve user journeys2. Feature Adoption & Usage OptimizationUse product analytics (e.g., Mixpanel, Amplitude) to track feature adoption and identify drop-off pointsCollaborate with Engineering and Design to iterate on UX that promotes continuous feature discovery and usageLaunch and monitor in-app tutorials, tooltips, checklists, and onboarding milestones3. User Segmentation & PersonalizationBuild and maintain behavioral segmentation models to group users based on lifecycle stage, usage depth, and engagement patternsPartner with Marketing and Success teams to trigger targeted campaigns using CRM or automation tools (HubSpot, WebEngage, MoEngage)4. Data-Driven ExperimentationIdeate, prioritize, and run structured growth experiments with measurable outcomes (conversion rate, LTV, churn reduction)Own experimentation frameworks across acquisition channels (SEO, paid), onboarding funnels, and product nudgesAnalyze experiment results to derive insights and feed back into product iterations5. Cross-Functional LeadershipAct as the bridge between Product, Engineering, Design, Marketing, and Customer SuccessContribute to go-to-market strategies for new features, including positioning, rollout, and user educationCollaborate on lifecycle marketing and retention strategies with Marketing teams6. Voice of the CustomerConduct user interviews, surveys, and usability tests to inform roadmap decisionsIncorporate NPS, CSAT, and support data to identify areas of friction and opportunities for delightRequirementsExperience: 3-6 years in Growth Marketing Management, Product Marketing, or related roles in a B2B SaaS environmentData Expertise: Proficiency with analytics tools like Mixpanel, Amplitude, Heap, or Google AnalyticsExperimentation: Strong understanding of A/B testing, cohort analysis, growth loops, and PLG strategiesTechnical Acumen: Able to work closely with engineering to implement experiments, product improvements, and analytics eventsCommunication: Clear articulation of product decisions, backed by data and user insightsProject Management: Capable of managing timelines, dependencies, and cross-functional projectsSkilled inExperience with onboarding SaaS SMB users and increasing feature stickinessFamiliarity with marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap)Background in UX, design, or front-end developmentHands-on experience with SQL, data dashboards (Tableau, Looker, or Google Data Studio)Why Join AiSensyDrive Core Growth: Play a critical role in shaping product experiences that drive the next phase of AiSensy’s growthWork with Experts: Collaborate with a talented team of product leaders, engineers, and growth marketersOwnership & Impact: High degree of autonomy to build, test, and scale what worksRapid Career Progression: Opportunity to fast-track your career in a fast-growing SaaS startup