Growth Marketing Manager

3 weeks ago

Gurgaon, India MetaMorph Full time

Role Overview We are looking for a data-driven and experimentation-oriented Growth Marketing Manager who will accelerate user acquisition, optimize conversion funnels, and drive scalable growth through digital performance channels and affiliate ecosystems. This role requires a deep understanding of customer acquisition metrics, paid marketing, affiliate programs, attribution, and lifecycle marketing to improve ROI across multiple channels. Key Responsibilities Own and execute end-to-end user acquisition strategy across paid, performance and organic channels (Google, Meta, UAC, Programmatic, etc.). Lead and scale the Affiliate & Partnership marketing program across publishers, influencers, aggregators, and industry partners. Build and manage growth experiments (A/B testing, funnel optimization, pricing experiments, onboarding journeys). Track and improve key growth metrics: CAC, LTV, conversion rate, retention & payback period . Collaborate with product, analytics, brand and CRM teams to design growth loops and referral programs . Manage agency and vendor relationships for campaign execution and reporting. Identify new acquisition opportunities, innovative channels and high-ROI growth levers . Own marketing dashboards-build insights from Google Analytics, Mixpanel, AppsFlyer/Branch, CleverTap/MoEngage , etc. Ensure budget ownership & ROI optimisation across all paid channels. Required Skills & Qualifications 4-7 years of experience in growth marketing / performance marketing , preferably in consumer tech or fintech . Strong hands-on experience in user acquisition, affiliate marketing, paid marketing & funnel optimisation . Proficiency in performance and attribution tools - Google Ads Manager, Meta Ads Manager, AppsFlyer/Branch, GA4, Mixpanel, Adjust, MO/CT . Solid understanding of data analytics, cohort tracking, funnel visualization & experimentation frameworks . Experience managing monthly marketing budgets and ROI goals . Comfort working in fast-paced, hypothesis-driven, experimentation-focused environments .

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