Growth Marketing Manager

About AiSensyAiSensy is a WhatsApp based Marketing & Engagement platform helping businesses like Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco., Wipro, Asian Paints, India Today Group Skullcandy, Vivo, Physicswallah, Cosco grow their revenues via WhatsApp.- Enabling 150,000+ Businesses with WhatsApp Engagement & Marketing- 800Crores + WhatsApp Messages done between Businesses and Users via AiSensy per year- Working with top brands like Delhi Transport Corporation, Vivo, Physicswallah & more- High Impact as Businesses drive 25-80% Revenues using AiSensy Platform- Mission-Driven and Growth Stage Startup backed by Marsshot.vc, Bluelotus.vc & 50+ Angel InvestorsRole OverviewAiSensy is looking for a Growth Marketing Manager who thrives at the intersection of product, marketing, and data. You’ll own key parts of the product-led growth (PLG) strategy and be responsible for driving adoption, activation, retention, and monetization. This role requires a blend of user empathy, analytical rigor, and cross-functional collaboration to launch features, optimize onboarding experiences, and turn user insights into scalable growth levers.Key Responsibilities1. Product-Led Growth Strategy- Lead the development and execution of end-to-end growth experiments across the product funnel (activation → engagement → retention → monetization)- Define key metrics (activation rate, retention cohorts, churn, ARPU) and own the north star KPIs for self-serve and SMB customers- Design and A/B test onboarding flows, feature discoverability nudges, and contextual prompts to improve user journeys2. Feature Adoption & Usage Optimization- Use product analytics (e.g., Mixpanel, Amplitude) to track feature adoption and identify drop-off points- Collaborate with Engineering and Design to iterate on UX that promotes continuous feature discovery and usage- Launch and monitor in-app tutorials, tooltips, checklists, and onboarding milestones3. User Segmentation & Personalization- Build and maintain behavioral segmentation models to group users based on lifecycle stage, usage depth, and engagement patterns- Partner with Marketing and Success teams to trigger targeted campaigns using CRM or automation tools (HubSpot, WebEngage, MoEngage)4. Data-Driven Experimentation- Ideate, prioritize, and run structured growth experiments with measurable outcomes (conversion rate, LTV, churn reduction)- Own experimentation frameworks across acquisition channels (SEO, paid), onboarding funnels, and product nudges- Analyze experiment results to derive insights and feed back into product iterations5. Cross-Functional Leadership- Act as the bridge between Product, Engineering, Design, Marketing, and Customer Success- Contribute to go-to-market strategies for new features, including positioning, rollout, and user education- Collaborate on lifecycle marketing and retention strategies with Marketing teams6. Voice of the Customer- Conduct user interviews, surveys, and usability tests to inform roadmap decisions- Incorporate NPS, CSAT, and support data to identify areas of friction and opportunities for delightRequirements- Experience: 3-6 years in Growth Marketing Management, Product Marketing, or related roles in a B2B SaaS environment- Data Expertise: Proficiency with analytics tools like Mixpanel, Amplitude, Heap, or Google Analytics- Experimentation: Strong understanding of A/B testing, cohort analysis, growth loops, and PLG strategies- Technical Acumen: Able to work closely with engineering to implement experiments, product improvements, and analytics events- Communication: Clear articulation of product decisions, backed by data and user insights- Project Management: Capable of managing timelines, dependencies, and cross-functional projectsSkilled in- Experience with onboarding SaaS SMB users and increasing feature stickiness- Familiarity with marketing automation platforms (e.g., WebEngage, MoEngage, CleverTap)- Background in UX, design, or front-end development- Hands-on experience with SQL, data dashboards (Tableau, Looker, or Google Data Studio)Why Join AiSensy- Drive Core Growth: Play a critical role in shaping product experiences that drive the next phase of AiSensy’s growth- Work with Experts: Collaborate with a talented team of product leaders, engineers, and growth marketers- Ownership & Impact: High degree of autonomy to build, test, and scale what works- Rapid Career Progression: Opportunity to fast-track your career in a fast-growing SaaS startup