Brand & Content Marketing Lead

2 days ago

Gurgaon, India NIIT Full time

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world’s leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions. Link for our website: The Marketing Lead – Graphic Design & Visualization will play a pivotal role in transforming complex ideas into powerful, visually compelling assets that elevate the NIIT MTSglobal brand. You’ll be responsible for designing and creating marketing and campaign collateral, videos, digital assets, and visual frameworks that align with the NIIT MTS brand strategy. Conceptualize, design, and deliver creative assets for marketing campaigns, including but not limited to websites, videos, print and digital collateral, social media and digital experiences. Translate abstract business and learning concepts into clear, visual storytelling frameworks (infographics, diagrams, storyboards, motion graphics). Support content (videos, whitepapers, reports, landing pages, social posts, presentations etc.) Build visual consistency and brand adherence across all design materials. Create catalogued and ready-to-use image and stock libraries for immediate reference and implementation. Take design decisions to enhance the visual quality of content Adobe Firefly, Canva AI, ChatGPT etc.) Create modular design templates for faster campaign turnaround — including email headers, social banners, and content thumbnails. Work closely with Website + SEO, Content, Campaign, Customer and other teams across multiple time zones (India, EMEA, North America). Operate effectively across different teams, influencing cross-functional collaborators through clarity, quality, and ownership. Partner with marketing managers to translate campaign briefs into visual execution frameworks and storyboards that perform well across digital channels. Collaborate with external agencies and vendors when needed, ensuring creative quality and brand integrity. Support the creation of an NIIT MTS Design Language - ensuring color, typography, iconography, and imagery guidelines are unified. Maintain and evolve the internal asset library and brand templates in Adobe Creative Cloud, or Canva. Contribute to visual documentation and playbooks to scale best practices across the marketing and design teams. Functional Skills & Experience ~5–8 years of hands-on experience in graphic design, brand communication, or marketing design. ~ Proficiency in Adobe Creative Suite (Illustrator, Premier, Photoshop, InDesign, After Effects) and Canva. ~ Experience designing for B2B enterprise audiences L&D, Consulting or technology sectors. ~ Strong understanding of digital design for campaigns, social media, and websites. ~ Familiarity with AI and automation tools for creative workflows (e.g., Adobe Sensei, Midjourney, Firefly, ChatGPT + DALL·E, Canva Magic Studio, Google Veo). ~ Knowledge of motion design, data visualization, and infographic storytelling is a strong plus. ~ Excellent time management — comfortable with shifting priorities and multi-zone coordination. Creative curiosity — eager to explore design trends, AI innovation, and new storytelling formats. Attention to detail — ensures every pixel aligns with NIIT MTS’ brand promise and visual precision.

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