Marketing Executive: Performance Marketing

1 week ago


Bangalore, India Kapiva Full time

Position: TikTok Manager – Europe & US (Affiliates & TikTok Shop) Department: Work Mode: Work from Office The TikTok Manager will strategize, execute, and manage all TikTok commerce and creator affiliate initiatives out of our Bengaluru office, aligning with Kapiva’s mission to build a global leader in Ayurvedic wellness. Launch and optimize Kapiva TikTok Shop storefronts for Europe and the US, targeting strong conversion and brand visibility. • Build, manage, and nurture an influential network of TikTok creators and affiliate marketers relevant to wellness, health, and lifestyle. • Design and roll out a robust affiliate structure for international markets, covering onboarding, tracking, payments, and performance analytics. • Lead platform-specific campaigns leveraging short videos, livestreams, and creator-led commerce in collaboration with regional influencers. • Partner with product, creative, supply chain, and customer support teams to ensure smooth launches and high customer satisfaction for international shoppers. • Analyze and share TikTok channel data; Manage cross-border relationships with TikTok, affiliate partners, and local marketplace stakeholders for continued channel growth. • Adhere to Kapiva’s brand ethos, ensuring that all TikTok and affiliate activities reflect our modern Ayurvedic positioning. 2+ years of proven success managing TikTok Shop and affiliate programs, preferably in nutrition, D2C wellness, supplements, beauty/cosmetics, or lifestyle for US/EU markets. • Demonstrated ability to recruit, scale, and drive revenue with international affiliate partners and creators. • Data-driven, with experience using analytics and affiliate marketing tools (Impact, Partnerize, Everflow, etc.). • Experience with product launches, campaign ideation, and working cross-functionally in a global, fast-paced environment. • Fluent English, with bonus points for additional European language skills. • Willingness to work from the Bengaluru office and coordinate with global partners in different time zones.



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