Performance Management Specialist

3 weeks ago

bangalore, India Uproi - Digital Marketing Agency Full time

Job Title: Performance Marketing Expert – US E-Commerce (Digital Products/Services) Location: Remote Shift Timing: Flexible Experience: 2+ years in Performance Marketing (preferably in US E-Commerce or digital products domain) About the Role: We are looking for a Performance Marketing Expert to drive growth and ROI for our US-based e-commerce operations focused on digital products and services. The ideal candidate will have hands-on experience in creating, managing, and optimizing performance campaigns across multiple paid channels including Google Ads, Meta (Facebook/Instagram), TikTok, and other relevant e-commerce platforms. Key Responsibilities: * Plan, execute, and optimize performance marketing campaigns across Google, Meta, TikTok, Bing, and other paid media platforms. * Manage full-funnel campaigns to drive sales, subscriptions, and conversions for digital products and services. * Analyze campaign data, track KPIs (ROAS, CPA, CTR, CVR), and provide actionable insights for continuous improvement. * Conduct A/B testing for creatives, ad copies, and landing pages to enhance conversion performance. * Collaborate with the design and content teams to create engaging ad creatives aligned with campaign objectives. * Optimize user acquisition strategies and retargeting campaigns to maximize LTV (Lifetime Value) and minimize CAC (Customer Acquisition Cost). * Stay updated on US market trends, consumer behavior, and emerging performance marketing tools or ad formats. * Prepare regular reports and dashboards showcasing performance metrics and ROI. * Manage campaign budgets effectively to ensure efficient spending and maximum profitability. Key Skills & Requirements: * Proven experience in Performance Marketing for E-Commerce (US Market) or digital product sales. * Expertise in Google Ads, Meta Ads Manager, and TikTok Ads. * Strong understanding of analytics platforms (Google Analytics, Data Studio, GA4, etc.). * Knowledge of conversion tracking, pixel setup, and attribution models. * Hands-on experience with Shopify, WooCommerce, or other E-Commerce platforms is preferred. * Excellent analytical skills and ability to translate data into strategy. * Strong communication and reporting skills. * Ability to work independently and manage multiple campaigns simultaneously. Preferred Qualifications: * Experience with email marketing automation (Klaviyo, Mailchimp, etc.) and affiliate marketing. * Familiarity with CRO (Conversion Rate Optimization) tools and methodologies. * Google Ads and Meta Blueprint Certifications are a plus. * Prior experience in digital product niches (software, subscriptions, online services, etc.) will be an advantage. What We Offer: * Competitive salary with performance-based incentives. * Opportunity to work with a growing US E-Commerce brand in the digital products space. * Collaborative and data-driven work environment. * Learning and growth opportunities in cutting-edge marketing technologies.

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