Performance Marketer

1 day ago

Bangalore, India Brand Scale - Up Inc. Full time

About the Role We are looking for a results-driven Performance Marketer with hands-on experience in generating measurable sales through client websites. The ideal candidate has previously worked with product-based brands in a marketing agency environment , understands the full funnel of digital marketing, and can plan, execute, optimize, and present high-performing campaigns. Key Responsibilities Develop, manage, and optimize performance marketing campaigns across platforms such as Meta, Google Ads, and others as required. Drive website sales and conversions , ensuring targeted ROAS and CPA goals are met. Work closely with product-based clients to understand their consumer journey, product insights, and brand goals. Create effective media plans , budget allocations, and performance strategies for multiple clients. Execute end-to-end campaign setup, including audience segmentation, creative coordination, and tracking implementation. Monitor daily campaign performance and produce insightful reports with clear recommendations. Use analytical tools (Google Analytics, Meta Ads Manager, Tag Manager, GA4, etc.) to understand user behavior and funnel drop-offs. Collaborate with internal creative, content, and strategy teams to ensure campaign consistency. Present campaign outcomes, learnings, and next steps with excellent clarity and structure. Required Skills & Qualifications 3-5 years of proven experience in performance marketing. Must have worked with product-based clients in an agency setup. Strong track record of driving online sales or conversions through paid campaigns. Excellent communication and presentation skills (client-facing). Strong understanding of digital platforms, pixel/tracking setup, attribution, and campaign optimization principles. Ability to create structured media plans and forecast results. Proficiency with analytics dashboards and campaign management tools. Detail-oriented, data-driven, and proactive in problem solving.

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