Effectiveness Director

5 days ago


Mumbai, India Pepper Full time

Responsible for building and scaling multi-channel demand gen programs that drive a qualified pipeline. Scale inbound via SEO, SEM, LinkedIn, and webinars. Partner with Content and ABM teams to deliver campaign assets that convert. Set, track, and report on pipeline contribution goals (MQL → SQL → Meeting). Constantly optimize campaigns with a data-driven approach to improve conversion rates and ROI. Pipeline contribution (SQLs, Opps created) SDR performance metrics (connect rates, response rates) 10+ years in B2B SaaS/Enterprise demand gen ~ Proven track record of owning pipeline targets and building outbound/inbound engines ~ Experience managing SDRs and multi-channel demand programs



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