Performance Marketing

2 weeks ago


India Beco Full time
At Beco, we're building a sustainable FMCG brand for the modern Indian consumer. With a fast-growing D2C business, we're looking for a Performance Marketing Executive to help us scale through smart, high-ROI campaigns. If you're someone who's excited by ROAS, funnels, and data-backed experimentation—this is for you.

Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels

Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate

Run A/B tests on creatives, copy, and targeting to continuously improve performance

Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals

Analyze campaign performance and turn data into clear, actionable insights

1–3 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands

~ Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics

~ Data-first mindset with a knack for optimization and experimentation

~ Experience with email/SMS/WhatsApp marketing

~ You're curious and self-driven – always testing, learning, and tweaking

You're collaborative and enjoy working with creative and product teams

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