Performance Marketer

Performance Marketer : Meta Ads Location: India (Remote)Shift Timings : 7pm -4am ISTAbout Us: At Simplia Inc., we're not just another tech company.

We're an AI-powered disruptor based in Los Angeles, revolutionizing the way small to mid-sized businesses grow through state-of-the-art digital marketing solutions.

Our sights are set high—we're on a mission to evolve into a $100 million leader in the industry, and we're looking for the best of the best to join our team.

The Opportunity: Are you an aggressive, results-obsessed performance marketer with a proven track record of driving 3 X+ ROAS? Have you helped startups scale to $100 million or more in revenue with your strategies? If you're ready to lead, innovate, and be the driving force in taking a company from ambitious goals to record-breaking achievements, Simplia Inc.

wants you.
This is your chance to step into a pivotal role where your expertise, leadership, and hunger for success will directly influence the trajectory of a high-growth AI company.

As a part of Initial Screening process please fill the below Google Form:https://docs.google.com/forms/d/e/1 FAIp QLSe MEet HAj Sah_GUaye Km ZHNDyi IPEJ1z_ezc8e3e C4 Df Wp T_g/viewform?usp=header What You'll Do: Meta Ads Campaign Strategy & Management: Develop, implement, and optimize paid campaigns on Meta (Facebook and Instagram) to drive performance and meet business objectives.

Lead the end-to-end campaign execution, including campaign creation, audience targeting, ad copywriting, and budget management.

Conduct in-depth audience research and leverage Meta's targeting tools to ensure campaigns reach the right people.

Performance Analysis & Optimization: Analyze campaign performance data to optimize for key metrics like Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), Click-Through Rate (CTR), and conversions.

Continuously refine targeting, bidding strategies, and creative assets based on performance data.

Conduct A/B testing on ad copy, images, video content, and audience segments to improve ad performance.

Budget Management: Oversee and manage campaign budgets to ensure cost-effective advertising and maximize return on investment.

Forecast and adjust budgets based on campaign performance, ensuring optimal ad spend distribution across campaigns.

Creative Strategy & Optimization: Work closely with creative teams to develop engaging ad formats (carousel, video, static, etc.) that align with the brand's goals.

Optimize creative assets to improve engagement, conversions, and overall campaign performance on Meta's platforms.

Reporting & Communication: Generate and present detailed campaign performance reports to internal stakeholders or clients, offering clear insights and actionable recommendations.

Communicate effectively with clients to align on objectives, provide updates, and discuss future strategies.

Meta Ads Best Practices & Compliance: Ensure all campaigns adhere to Meta's advertising policies and guidelines.

Stay up to date with new Meta Ads features and updates, incorporating these innovations into campaigns for better performance.

Cross-functional Collaboration: Collaborate with other marketing teams, including content creators and design teams, to ensure that campaigns are aligned with broader marketing strategies.

Work with analytics teams to ensure proper tracking, pixel implementation, and data accuracy across campaigns.

Continuous Learning & Improvement: Stay informed on trends and best practices in social media advertising and Meta Ads platforms.

Experiment with new ad formats and features to discover opportunities for improvement.

Qualifications: Skills: Proficiency in Meta Ads Manager and other tools like Facebook Analytics.

Strong understanding of campaign metrics such as CPA, ROAS, CTR, and conversion tracking.

Ability to create compelling ad creatives that resonate with different audience segments.

Excellent communication skills for reporting and client interaction.

Preferred Skills: Meta Blueprint certifications or other relevant social media certifications.

Experience with Meta's advanced ad formats, such as dynamic ads and Instagram Stories ads.

Knowledge of tools like Google Analytics or third-party platforms to track and analyze Meta campaign performance.

What You Bring: Experience: 5+ years in performance marketing with a significant part of that spent scaling startups or working in high-impact Digital Marketing agencies.

Proven Track Record: Clear examples of leading campaigns that hit 3 X+ ROAS and contributions to growth milestones exceeding $100 million in revenue.

Leadership Excellence: Demonstrated ability to manage, mentor, and elevate marketing teams in fast-paced, high-stakes environments.

Technical Mastery: Expertise in the full suite of digital marketing tools and platforms, with a knack for learning and adapting quickly.

Aggressive & Goal-Oriented: A relentless, results-driven mindset that refuses to accept anything less than outstanding outcomes.

Analytical Prowess: Strong ability to dissect data and turn insights into impactful strategies that boost ROI.

Exceptional Communication: You're a clear, confident communicator who can influence and inspire both clients and team members.

What We Offer: Competitive Pay: Including performance-based incentives designed for those who consistently deliver exceptional results.

Remote Flexibility: Work from anywhere in the US with a team that values your work-life balance.

High-Impact Role: Be part of an ambitious, fast-growing company where your work directly shapes our growth and future.

Growth-Focused Environment: Join a team that thrives on innovation, celebrates big wins, and supports your professional development.

Legacy Opportunity: Help write Simplia Inc.'s success story and establish yourself as a leader in the digital marketing landscape.

Ready to be part of something extraordinary? Simplia Inc.

is not just a place to work—it's a place to grow, lead, and leave a lasting mark on the industry.

Commitment: We are looking for dedicated professionals ready to invest their expertise and energy into building Simplia into a unicorn company.

This role demands full commitment and a passion for driving growth and innovation in the small business sector.

If you are a growth marketer with a proven track record, ready to take on a multifaceted role in a rapidly growing startup, we invite you to join us on this exciting journey.

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