Performance Marketer
3 weeks ago
Animaker is a fast-growing SaaS company revolutionizing the world of visual storytelling. Our suite of DIY video and animation tools empowers marketers, educators, and L&D teams to create compelling visual content with ease.
We're looking for a Performance Marketer with strong hands-on experience running ads across Google, Facebook, Instagram, and LinkedIn.. Should have experience managing substantial budgets (100K+) and driving growth for SaaS products. Experience with ABM tools will be an additional plus.
Roles & Responsibilities:
- Plan, execute, and optimize paid search & Display campaigns across all major ad platforms like Google, Facebook, Instagram, Linkedin
- Strategically design and manage retargeting/remarketing campaigns to improve conversion rates and customer retention.
- Analyze and report on campaign performance metrics, using data to iterate and scale successful strategies
- Maintain and optimize budget allocations, ensuring high ROI across campaigns.
- Create and test ad copy, visuals, and landing pages to maximize conversion rates
- Experiment with new channels and tactics to find growth opportunities
- Analyze and report on campaign performance metrics, using data to iterate and scale successful strategies
- Create and test ad copy, visuals, and landing pages to maximize conversion rates
Requirements:
- 3+ years of hands-on experience with paid marketing campaigns in B2B SaaS marketing
- Experience with Google Ads, Meta Ads, and other paid platforms
- Proven experience in managing high-budget paid ad campaigns with measurable ROI.
- Ability to analyze data and make decisions independently
- Experience working with cross-functional teams (content, design, sales, product) to drive campaign success.
- Excellent communication skills and a data-driven approach to decision-making.
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