Graduate Area Sales Manager

1 day ago


Guwahati, India Rollick Ice Cream Full time

Established in 1989, Rollick is today, amongst the largest manufacturers of frozen dessert in Eastern India, with state of the art manufacturing units in Kolkata. It has a fast growing network of over 500 distributors across the region. These products are available in more than 20,000 retail outlets and 600 pushcarts. Rollick has a unique range of products catering to all tastes and preferences. website: Driving achievement of Sales Targets for the region through the team Sales & Distribution planning & implementation Market Coverage Planning: Outlet Coverage Planning: Identifying and managing outlets to optimize product distribution. New Selling Arrangement Planning: Developing new selling strategies to expand reach and sales. Infrastructure Planning & Execution: Establishing the necessary infrastructure for efficient sales. ~ Execute Sales Plan for the area ~ Define plan for achieving sales target for the area and communicate and align sales officers. ~ Drive the sales targets by monitoring and reviewing performance SOs (sales officers) w.r.t ~ Sales plan execution with adherence to product mix ~ monitoring of activities (e.g. PJPs, efficiency parameters, MIS related ~ activities, asset quality). Ensure that all sales related processes which ~ Productivity Norms with respect to Total Calls/Productive Calls ~ Resolve bottlenecks to sales by providing support to SOs (e.g. resolve issues related to logistics, ~ DSM Appointment & training of the DSM Asset Tracking & Productivity Tracking mechanism to ensuring 100% assets are present in the market. Ensuring weekly billing to all the outlets with any kind of assets (DFs, GSBs, Flanges, Standee’s present outlets) Re-allocation of Assets from underperforming outlets . Monitor and review team performance through daily reviews and weekly meetings. Play a proactive role in spotting talent and build a sourcing pipeline (Have a potential list of likely candidates & knowledge of available manpower). Financial Monitor sales performance metrics and take corrective action, in consultation with Collate and Share market intelligence. Consolidate emerging market trends (market intelligence) Analyse the MIS data to derive insights. Use trends to adapt sales plans and grow the area Support the MIS requirements for the organisation MIS Team Educational Qualification and Experience Graduate with 8+ years of experience with 4 years in the FMCG industry in the Eastern India Computer skills (Word, Excel) Deep understanding of the ice cream industry and the nuances of the industry and partners. Comprehensive knowledge of the local market dynamics, including consumer preferences, competitor activities, and emerging trends. Process knowledge (Planning of sales – PJP, how to drive metrics optimally etc) Knowledge of how adjacent functions impact sales (e.g. product and customer Understanding of products, logistics, MIS) Sales analysis (performance metrics, Roi etc) Driving Results (Including Planning and Driving Goals) Distributor billing efficiency Retail productivity: Productive outlets Driving sales from high MRP products


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