Nushu | D2C Marketing Wizard | mumbai

2 weeks ago

mumbai, India Nushu Full time
About Nushu Period Underwear
Nushu is a forward-thinking period care brand committed to delivering sustainable and comfortable menstrual care solutions. Since launching our Reusable Period Underwear in September 2023, we’ve built a growing customer base across Tier 1, Tier 2, and rural India through diverse sales channels and CSR initiatives, and we’re only getting started
Preferred Experience : 2+ years in D2C marketing.
Key Responsibilities:
D2C Channel Optimization
Analyze customer data to create actionable segments.
Provide strategic insights to guide commercial content production.
Marketing Campaigns
Plan and execute WhatsApp and email marketing calendars, with copy and artwork provided by the team.
Track campaign success, optimize flows, and draw actionable insights.
Engagement & Retention
Develop innovative ideas to engage customers.
Strategize to decrease abandoned checkouts and increase reviews.
Performance Marketing
Manage and optimize Facebook and Google ads.
Conduct data-driven analyses to improve conversion rates.
Data & Reporting
Generate monthly marketing reports with insights.
Propose and implement tools/apps to enhance data collection.
Website Management
Oversee Shopify operations, including content updates, banner uploads, and blog postings.
Cross-Functional Collaboration
Coordinate closely with content creators and copywriters for smooth execution of campaigns.
Maintain account and invoice records for managed platforms.
Qualifications
Proficient in: Shopify, Knack for Shopify Apps, Meta Business Suite, Google Ads, Google Analytics, GoKwik, and Google Workspace.
Proven track record of scaling D2C brands through strategic marketing initiatives.
Additional Qualifications:
Technical Skills
Experience with marketing automation tools (e.g., Klaviyo, Mailchimp, Go Kwik).
Familiarity with conversion rate optimization (CRO) tools like Hotjar, Crazy Egg, or Optimizely.
Basic understanding of HTML/CSS for minor edits on Shopify.
Analytical Proficiency
Strong skills in data analytics tools like Excel (pivot tables, VLOOKUP) or Tableau.
Experience in A/B testing and using insights to inform strategy.
Expertise in understanding customer behaviour through analytics platforms.
Customer-Centric Approach
Experience in customer lifecycle management, including retention strategies.
Knowledge of brand storytelling and how to craft engaging content optimized for conversions for a D2C audience.
Strong understanding of user experience (UX) principles for websites and marketing.
Soft Skills
Excellent communication and presentation skills to convey insights and strategies.
Adaptability to work in a fast-paced startup environment with minimal supervision.
If you’re a creative problem-solver with a passion for D2C marketing and a knack for data-driven strategies, we’d love to hear from you

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