Head of Product
1 day ago
Background
If your brain is flooding with questions around the relevance of a role like “Head of Product” in a
restaurant company, take a look at the companies that are the consumer internet greats of our
times. Although these industries existed for hundreds of years, a few managed to disrupt it with
their innovative product building prowess. Imagine how interesting a role like “Head of Product”
can be at Amazon - a retail company, Airbnb - a hospitality company or Netflix - a media services company. Today these are some of the most valuable consumer tech firms. They are trying to disrupt their respective ecosystems everyday through the power of their product ecosystems, by creating unique and delightful experiences for every customer. The only industry where there hasn’t been any such major breakthrough is the restaurant industry.
We at Rebel Foods are trying to make that happen. With more than 4000 virtual / delivery only
internet restaurants across its brands - Faasos, Behrouz Biryani, Oven story pizza Mandarin Oak
Indo Chinese, Rebel Foods is the world’s largest and fastest growing internet restaurant
company.
In case you are interested in deep diving into the kind of work we have already done
and the kind we endeavour to do, these blogs below might be a good start.
Head of Product for D2C Platform with Rebel Foods
To get closer to our ambitious vision, we want to identify some of the large and profitable
categories (for example Biriyani, Pizza etc) within the food space and design a portfolio of Brands that enables us to win in each category decisively. And while we will continue to rely on the aggregators for distribution leverage, one of the most critical objectives in our journey is to build our own D2C platform. This platform will enable us to own and harness customer data that can in turn be used for creating meaningful personalised solutions for our customers.
We embarked on the journey to build D2C platform as a strategic priority 3 years back and have
made a significant progress in a short span, with the D2C channel now having a substantial
contribution in the overall company revenue. The importance of D2C continues to be a pivotal one as it's one of the key components of the Rebel flywheel to leverage insights from customer
behaviour to enhance our food missions and deliver great personalized experiences.
Product-led growth has been our key philosophy to drive customer value at scale. We’ve built
several innovative customer-first features that have helped us in our our growth trajectory over
the past few years including building D2C as a Service capability that powers all our D2C ordering platforms leveraging the same powerful D2C engine, building an omnichannel seamless ordering experience in the EatSure offline foodcourts, launching one-of-a-kind loyalty program to reward customers, rendering personalized experiences across touchpoints using customer-level attributes, enabling customers to order food on train, and several features to simplify food
ordering on the app.
The D2C platform will leverage our core operating system (kitchens, supply chain, culinary
innovation centre and own delivery fleet) and will be positioned on a sharp, unique and scalable
proposition. The D2C unit will have two key organisational pillars - the Business team and the
Product team who will work very closely with each other, being supported by the horizontal
engineering and operations teams.
The Role
The role of the product head for this D2C platform will be one of most powerful roles within the
organisation. This role will have the end to end responsibility for the strategic design, development and implementation of all product features and solutions for the platform. This role
will be accountable for the overall customer experience (NPS) and growth (customer funnel
health) charter for the platform.
The Head of Product for D2C will also be a key thought leader in this space, building long term
product vision and rallying the team and stakeholders towards the vision. The leader will
innovate in the areas that strengthen the core value propositions of EatSure to create a new
category of ‘foodcourt on an app’.
Key Expectations
● Develop and design a strategic product roadmap for the D2C platform across all relevant
consumer touch points
● Hire, groom and build a stellar Product Org
● Contribute in terms of thought leadership and strategy for the larger Rebel leadership team
● Be a culture ambassador (upholding the Rebel values) to everyone within and outside the org
Stakeholders/ Partners and Team
The product team will have the following functions
● Journey Team
o Pre-Order (Search, Merchandising, CRM, Recommendation)
o Post-Order (Check Out, Payment, Order Tracking, Feedback, Recovery)
● Design Team (Creatives, UI/UX Specialists)
● Data Team (Business Analytics, Data Science, Trust and Safety)
The product team will also work very closely with the Platform Business Team, the central
engineering team, central operations team and also the relevant Executive Committee members.
Skills & Competencies
For this super critical role, we are trying to get someone on board who can put together a stellar
team of product managers and designers. You should be customer obsessed, smart and
analytical, strategic yet execution focused, passionate about solving problems through
technology and must have shown some entrepreneurial leadership in the past. You should have
the ability to succeed in fast-paced startup environment with many cross functional partners. You will report to the CEO of D2C business – who is also an executive committee member &
cofounder at Rebel.
Desired Qualification and Experience
MBA with 12+ years of experience in product management in the e-commerce/any digitally native industry; Experience with an early stage firm/working on a project in incubation will be an added
advantage.
The Rebel Culture
Finally, but most importantly, Rebel is not your usual workplace.
The following slides will give you a sense of our culture, how Rebel conducts itself and who will
be the best fit for our company. We suggest you go through it before making up your mind. It’s
not everyone’s cup of tea.
Learn more about Rebel here:
If you find this intriguing, we should meet. Please reach out to
with your background and a few lines about why you are interested in this space we are trying to
create.
Work Location - Mumbai
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