
Partner--Retail
1 week ago
1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications (FDA, Ecocert, PETA) and clinical proof backing every product, we are building a trusted, authentic, and sustainable beauty brand. We're expanding rapidly across eCommerce, Quick Commerce, Retail, and Global markets – and customer retention is at the heart of our growth.
We are looking for a passionate Assistant Manager – CRM & Retention to strengthen Soulflower's relationship with its loyal customer base. This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels. You will use data-driven insights, creative campaigns, and automation to turn customers into brand evangelists.
Increase Repeat Purchase Rate, AOV, and CLV through targeted CRM strategies.
Own CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with sharp personalization.
Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
Ensure consistent brand voice, empathy, and care in all CRM communications.
Partner with CX teams to ensure issue resolution translates into retention opportunities.
Data, Analytics & Reporting
Manage CRM/automation tools like Klaviyo, WebEngage, MoEngage, Clevertap, Shopify CRM integrations.
Drive data hygiene, personalization logic, and automation workflows.
Desired Skills & Experience:
#3–5 years of experience in CRM, Retention, or Customer Engagement in D2C/Consumer Brands.
# Strong knowledge of CRM tools, automation, and analytics platforms. Analytical mindset – comfort with data, cohort analysis, and A/B testing.
# Creative thinker with ability to personalize content and storytelling.
# Opportunity to scale a high-growth D2C brand trusted by millions.
• Be part of a purpose-led, sustainable brand shaping the future of clean beauty.
• Growth path into CRM & Retention leadership roles.
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