Performance expert

22 hours ago

Pune, India PALMONAS Full time
Palmonas is a Pune-based Indian demi-fine jewellery brand founded in 2022 by Pallavi Mohadikar and Dr. The brand's mission is to make luxury jewellery affordable for the modern Indian woman. Palmonas offers a range of demi-fine jewellery, including necklaces, rings, bracelets, earrings, and mangalsutras, made from stainless steel and sterling silver with a gold vermeil coating.

Job Title: Google Ads Expert / Lead
Marketing
Reporting to: Performance Marketing Manager
Experience Required: Minimum 3.Type: Full-time

We’re looking for a Google Ads Expert/Lead who lives and breathes paid media, especially within the e-commerce and app ecosystem. You’ll be responsible for independently owning the entire Google Ads function — from planning and execution to optimization, reporting, and growth strategy. This is a high-impact role with strong ownership and clear performance accountability, reporting directly to the Performance Marketing Manager.

Google Ads Planning & Execution
Build, launch, and scale high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube.
Execute structured full-funnel strategies — prospecting, retargeting, and conversion-focused campaigns.
Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on ROI, ROAS, CAC, and LTV.
Monitor campaign performance daily and take real-time actions for efficiency and growth.
App & Offline Store Marketing
Execute Google UAC campaigns for app installs and retention.
Strategize and run store visit, event-based, and hyperlocal targeting campaigns for offline activation.
Creative & Content Collaboration
Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads.
Share clear briefs with the shoot and brand team for performance-first creatives.
Conduct competitor research, keyword gap analysis, and e-commerce trend tracking.
Prepare weekly and monthly performance reports for internal reviews.
Work closely with the Performance Marketing Manager to align Google efforts with broader business goals.

5+ years of hands-on experience in managing large-scale Google Ads campaigns.
2-Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
3-Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns.
4-Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights.
Bonus if You Have

1-Experience with Shopify, Firebase, and app tracking integrations.
2-Exposure to programmatic buying or affiliate/performance marketing.
3-Prior work on offline-to-online conversion tracking or store visit campaigns.

1-Opportunity to lead and own Google Ads performance at scale.
3-A high-performance, data-driven, and collaborative team environment.

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