Performance marketing lead
4 weeks ago
Job Title: Google Ads Expert / Lead Location: Pune Department: Marketing Reporting to: Performance Marketing Manager Experience Required: Minimum 3.5 years Type: Full-time About the Role We’re looking for a Google Ads Expert/Lead who lives and breathes paid media, especially within the e-commerce and app ecosystem. You’ll be responsible for independently owning the entire Google Ads function — from planning and execution to optimization, reporting, and growth strategy. This is a high-impact role with strong ownership and clear performance accountability, reporting directly to the Performance Marketing Manager. Key Responsibilities 1. Google Ads Planning & Execution Build, launch, and scale high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and You Tube. Execute structured full-funnel strategies — prospecting, retargeting, and conversion-focused campaigns. Own and optimize purchase event tracking, campaign attribution, and audience strategies. 2. Campaign & Budget Management Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on ROI, ROAS, CAC, and LTV. Monitor campaign performance daily and take real-time actions for efficiency and growth. Utilize Keyword Planner, Auction Insights, and advanced campaign diagnostics. 3. App & Offline Store Marketing Execute Google UAC campaigns for app installs and retention. Strategize and run store visit, event-based, and hyperlocal targeting campaigns for offline activation. 4. Creative & Content Collaboration Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads. Share clear briefs with the shoot and brand team for performance-first creatives. 5. Research & Experimentation Conduct competitor research, keyword gap analysis, and e-commerce trend tracking. Continuously test new ad formats, audience segments, and placements. 6. Reporting & Insights Prepare weekly and monthly performance reports for internal reviews. Work closely with the Performance Marketing Manager to align Google efforts with broader business goals. Must-Have Skills 3.5+ years of hands-on experience in managing large-scale Google Ads campaigns. Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics. Mastery of Search, PMax, Demand Gen, Display, and You Tube campaigns. Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights. High attention to detail and ownership mindset. Bonus if You Have Experience with Shopify, Firebase, and app tracking integrations. Exposure to programmatic buying or affiliate/performance marketing. Prior work on offline-to-online conversion tracking or store visit campaigns.
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Lead- performance marketing
4 weeks ago
Pune, India Amber Full timeAbout Amber () Long-term accommodation booking platform for students (think for student housing). Amber helps 80 M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally,...
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Lead- Performance Marketing
6 days ago
Pune, India Amber Full timeAbout Amber (https://amberstudent.com) Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading...
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Delivery Operational Performance Lead
5 days ago
Pune, Maharashtra, India Facility Performance Consulting Limited Full time ₹ 12,00,000 - ₹ 24,00,000 per yearCompany Description At FPC Global, we're not just shaping the future—we're building it. Our mission, "Building Tomorrow's Digital Planet," reflects our unwavering commitment to transforming industries, creating smarter spaces, and driving sustainable progress. Since our founding in 2014, we have grown into a global leader with over 140 exceptional...
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Lead- Performance Marketing
4 weeks ago
Pune, India Amber Full timeAbout Amber (https://amberstudent.com) Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading...
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Lead- Performance Marketing
4 weeks ago
Pune, India Amber Full timeAbout Amber ( accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally,...
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Lead- performance marketing
4 weeks ago
Pune, India Amber Full timeAbout Amber ( Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80 M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform...
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Delivery Operational Performance Lead
4 days ago
Pune, Maharashtra, India Facility Performance Consulting Limited Full time ₹ 12,00,000 - ₹ 24,00,000 per yearCompany Description At FPC Global, we're not just shaping the future—we're building it. Our mission, "Building Tomorrow's Digital Planet," reflects our unwavering commitment to transforming industries, creating smarter spaces, and driving sustainable progress.Since our founding in 2014, we have grown into a global leader with over 140 exceptional...
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Lead- Performance Marketing
3 weeks ago
Pune, India Amber Full timeAbout Amber ( )Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing...
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Lead- Performance Marketing
2 weeks ago
Pune, India Amber Full timeAbout Amber ()Long-term accommodation booking platform for students (think for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally,...
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Lead- Performance Marketing
7 days ago
pune, India Amber Full timeAbout Amber (https://amberstudent.com)Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading...
