Associate Creative Lead

15 hours ago

Yelahanka, India Vidyashilp University Full time

Position SummaryWe are seeking an exceptionally talented and versatile Associate Creative Lead (Video, Photography & Social Strategy) to own our visual storytelling across all digital platforms. This role is a unique hybrid, requiring a strong Creative Director's vision, a hands-on Producer's skill, and a Social Strategist's acumen. You will be responsible for creating, directing, and executing all video and photographic content, ensuring every piece tells a compelling story that drives brand engagement and growth.Key Responsibilities1. Creative Direction & Production ManagementDefine and maintain a consistent, high-quality visual identity and narrative style across all media assets.Lead the content lifecycle from concept development and scripting to final delivery and distribution.Manage and execute pre-production logistics, including scouting, casting (if applicable), and scheduling.Hands-on production: Expertly shoot, light, and record high-quality video and photo content on set and in the field.Oversee and execute the post-production workflow (editing, color grading, sound design, graphics).Manage the creative budget, equipment, and assets library.2. Storytelling & Brand NarrativeDevelop compelling, emotionally resonant short and long-form narratives that translate complex brand messages into accessible and engaging content.Ensure all content aligns with strategic marketing goals and upholds brand guidelines and voice.Collaborate with marketing and product teams to conceptualize campaigns and product launch visuals.3. Social Media Strategy & ExecutionDevelop platform-specific strategies for social channels (e.g. Instagram, LinkedIn, YouTube, etc.) that maximize organic reach and engagement.Actively stay ahead of emerging social media trends, platform updates, and content formats, quickly adapting production techniques to capitalize on new opportunities.Analyze content performance using platform analytics and data, iterating on creative output to optimize key performance indicators (KPIs) like views, engagement rate, and conversion.Manage content calendars, ensuring a steady, optimized flow of content across all channels.QualificationsMust-Haves2-3 years of professional experience in video production, photography, or a related creative field, with at least 2 years in a leadership or senior role.A robust portfolio demonstrating technical excellence in both video and photography, as well as clear examples of successful storytelling and social media campaigns.Expert proficiency with professional camera equipment, lighting, and audio recording.Expert proficiency in the Adobe Creative Suite, specifically Premiere Pro, After Effects (or equivalent), Photoshop, and Lightroom.Expert Video editing skillsProven experience developing and executing winning content strategies for major social media platforms (Instagram, YouTube, LinkedIn, etc.).Nice-to-HavesExperience with motion graphics and animation.Familiarity with paid social media campaign asset creation.A degree or certification in Film, Photography, Media Arts, or a related field.Take the next step - email your CV to ,HR TeamVidyashilp University

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