Website & seo executive

3 days ago

Mumbai, India KaroTrip Full time

Search Engine Optimization (SEO) Executive for Travel Industry As an SEO Executive in the travel industry, you will be responsible for developing and implementing strategies to improve organic search rankings and drive website traffic. will involve optimizing website content, analyzing performance metrics, and identifying trends to ensure the brand achieves its online marketing goals. On-Page SEO-● Conduct keyword research to identify high-performing keywords in the travel niche. ● Optimize website content, meta tags, headers, and URLs for better search engine Create and update SEO-friendly content, blogs, and landing pages with a focus on travel Perform regular website audits to ensure compliance with SEO best practices. Off-Page SEO-● Build and maintain high-quality backlinks through guest blogging, directory submissions, and partnerships with travel-related platforms. ● Engage in link-building activities to enhance domain authority and improve SERP Content Optimization-● Collaborate with content writers to create travel-specific, engaging, and SEO-optimized content. ● Identify trending topics in the travel industry and ensure the content strategy aligns with Optimize images, videos, and other multimedia elements for faster page load speeds Performance Analysis-● Use tools like Google Analytics, Search Console, and SEMrush to track website traffic, rankings, and performance. ● Generate and analyze performance reports, identifying areas for improvement and Monitor travel industry SEO trends and algorithm changes to keep strategies up-to-date. Work closely with web developers to improve site architecture, usability, and technical SEO. ● Partner with marketing teams to integrate SEO strategies into overall digital marketing Stay updated with new SEO tools, techniques, and best practices in the travel sector. Bachelor’s degree in Marketing, Communications, IT, or a related field. ● 5+ years of proven experience in SEO, preferably in the travel industry. ● Proficiency with SEO tools such as Ahrefs, Moz, SEMrush, Google Analytics, and Google Search Console. ● Knowledge of HTML, CSS, and basic web development principles. ● Excellent communication, analytical, and project management skills. ● Passion for the travel industry and understanding of travel customer behavior. Experience with content management systems like Word Press. ● Familiarity with local SEO strategies for travel destinations. ● Knowledge of PPC campaigns and social media marketing. At Karo Trip, we're on a mission to make travel planning and booking effortless, so that travelers can focus on creating unforgettable memories. Karo Trip's journey is rooted in a passion for travel, exploration, and adventure. Our platform boasts diverse and wholesome offerings, featuring over 25,000 experiences and 2,500 holiday packages in over 150+ Destinations. From adventurous and offbeat travel to luxurious options, our aim is to provide our customers with the best experiences possible. Karo Trip simplifies travel planning by creating personalized experiences using our expertise in destinations, local networks, AI/ML logics, and automation. Bringing the finest travel ideas together, our team comprises young and lively folks who are passionate about travel, technology, marketing, partnerships, and more.

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