Brand Marketing Manager

3 days ago

Mumbai, Maharashtra, India Talentiser Full time

We are currently hiring for "Senior Brand Marketing Manager" with a leading B2C startup based out in Mumbai.Job Description:-Big, emotional brand campaigns—from insight to executionSocial-first ideas that build culture and community (not just likes)Lead the charge on Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE) — and brand love metrics like Awareness, Consideration, and Affinity.More than just brand love — you'll influence Revenue, Retention, and Engagement through powerful storytelling and smart targetingCollaborate with media agencies to plan and launch campaigns across Digital, TV, OTT,OOH — wherever our audience lives, you'll be there (with style).Evaluate campaign performance at both market and segment level. Know what's working, what's not, and why — then optimize for impact.GTM plans for key launches and cultural momentsConsistent brand voice across platforms—from ads to Instagram captionsA pulse on what's trending—reels, rituals, and everything in between.What You Bring4–7 years of experience in handling International market at a high-impact consumer, D2C, or digital-first companyAt least one 3-year+ stint —we value stability and long-term thinkingStrong creative instincts—with the ability to brief, shape, and ship bold ideasProven experience leading integrated campaigns (TVC, digital, social, influencer, branded content)Deep understanding of Indian consumers, culture, and contextAbility to extract and analyse data to inform sharper storytelling and campaign strategyA love for storytelling, a respect for insight, and an obsession with craft.

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