Manager - Marketing Communications & Branding

4 weeks ago

Mumbai, Maharashtra, India TAMANNA PUNJABI KAPOOR Full time

Job Title: Manager – Marketing Communications & Branding

Department: Marketing

Location: Mumbai

Employment Type: Full-time

Job Summary:

We are seeking a strategic and creative Manager – Marketing Communications & Branding to lead our brand strategy, drive integrated marketing campaigns, and ensure consistent and compelling brand messaging across all channels. The ideal candidate is an experienced communicator with a strong background in storytelling, brand development, digital marketing, and public relations.

Key Responsibilities:

Brand Strategy & Management

  • Develop and implement brand positioning, messaging, and guidelines to ensure consistency across all touchpoints.
  • Lead brand identity development and evolution across product, corporate, and employer branding.
  • Monitor brand health and equity through research, feedback, and market trends.

Marketing Communications

  • Create and manage multi-channel marketing campaigns (digital, print, social media, PR, events).
  • Oversee the creation of marketing content including brochures, presentations, website content, newsletters, and advertisements.
  • Work closely with product and sales teams to align communication with business objectives.

Digital & Social Media Management

  • Manage digital marketing initiatives including email marketing, SEO/SEM, paid ads, and social media.
  • Supervise content calendars, online community engagement, and social media performance analytics.

Public Relations & Media

  • Build and maintain relationships with media, journalists, influencers, and industry partners.

Event & Campaign Management

  • Plan and execute branding campaigns, product launches, events, trade shows, and sponsorships.
  • Ensure all events and campaigns are on-brand and meet KPIs.

Team Leadership & Collaboration

  • Manage creative agencies, freelancers, and in-house team members.
  • Collaborate cross-functionally with internal stakeholders including HR, sales, product, and leadership teams.

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Business, or related field (MBA preferred).
  • 6–10 years of experience in marketing communications and branding, preferably in B2B/B2C environments.
  • Proven success in developing and executing brand and communication strategies.
  • Strong understanding of digital marketing, analytics tools, and media platforms.
  • Exceptional written and verbal communication skills.
  • Leadership qualities with the ability to manage projects and mentor team members.

Key Skills

Social Media

Marketing Strategy

Creative Content Creation

Marketing Management

Strategic Thinking

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