Brand and Marketing Manager

4 weeks ago

Mumbai, Maharashtra, India Rubans Accessories Full time

Position: Brand & Marketing Manager

Location: Mumbai (Lower Parel)

Experience: 4–5 years

Industry: Fashion / D2C

CTC: ₹12–15 LPA

About Rubans:

Rubans is India's fastest-growing fashion accessories brand, known for delivering trend-forward, high-quality jewelry and accessories to the modern Indian woman. With a strong digital presence and a growing offline footprint, Rubans is at the forefront of building a fashion-forward brand loved by millions.

Role Overview:

We are looking for a creative, fashion-savvy, and data-driven Brand & Marketing Manager to lead Rubans' brand building, storytelling, and marketing execution across channels. The ideal candidate will have experience in fashion and D2C , with a strong understanding of what it takes to build a brand in today's fast-moving, content-led digital landscape.

Key Responsibilities:
  • Own the brand identity, positioning, and voice of Rubans across all customer touchpoints
  • Plan and execute marketing campaigns across digital, social, influencer, and offline channels
  • Work closely with the founder and creative team to shape brand storytelling, product narratives, and campaign ideas
  • Manage content strategy and execution for social media, website, and performance marketing assets
  • Build influencer and creator collaborations that are brand-aligned and ROI-driven
  • Analyze campaign performance and customer insights to optimize brand strategies
  • Work with PR partners, stylists, and media to elevate Rubans' fashion and lifestyle presence
  • Ensure consistent brand expression across e-commerce platforms, packaging, and customer experience
What We're Looking For:
  • 4–5 years of experience in brand and marketing roles within a fashion D2C brand
  • Strong creative flair and deep understanding of fashion, trends, and aesthetics
  • Hands-on experience managing marketing campaigns, social media, influencers, and brand content
  • Ability to think strategically and execute operationally
  • Passionate about building brands, storytelling, and creating cultural impact
  • Strong interpersonal and communication skills

Why Rubans?

  • Join a passionate team that's redefining affordable luxury in India. At Rubans, you'll have the creative freedom and strategic ownership to shape a brand that is already loved by millions—and is just getting started.

Mail us your resume to:

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