Marketing and Brand Manager

3 weeks ago

Mumbai, Maharashtra, India Manetain Store Full time
Marketing & Brand Head

Mumbai | Full-time | On-site

About the Role:

We're looking for a dynamic and data-driven *Marketing & Brand Head* to lead the overall marketing strategy and brand building for our growing company. This is a leadership role that combines creative thinking with performance marketing, responsible for driving growth across all channels – website, marketplaces, and quick commerce.

As the face of our marketing function, you'll guide a team of channel owners, shape our brand voice, conceptualize high-impact campaigns, and ensure consistent execution to meet business goals. If you're a strategic thinker with strong leadership skills and a passion for building customer-centric brands, we want to hear from you.

Key Responsibilities:

Marketing Strategy & Leadership

• Develop and execute end-to-end marketing strategies aligned with business growth goals

• Lead and mentor a team managing performance across digital channels

• Ensure synergy and consistency across brand communication and customer touchpoints

Sales & Promotions Planning

• Own the offers and promotions calendar across all platforms

• Collaborate with finance and ops on pricing, margins, and inventory alignment

• Optimize marketing spends for maximum ROI

Social Media & Content Marketing

• Oversee social media strategy and content direction

• Drive brand storytelling, influencer partnerships, and UGC initiatives

• Monitor engagement metrics and continuously optimize performance

Campaigns & Brand Initiatives

• Plan and execute seasonal, festive, and topical campaigns (digital, influencer, offline, PR)

• Measure campaign performance and its impact on brand and sales

Events, Collaborations & Merchandise

• Lead brand activations, events, and offline community initiatives

• Drive creator and brand collaborations, along with merchandising strategies

Analytics & Insights

• Track KPIs like CAC, LTV, retention, and channel-wise ROI

• Build dashboards and deliver weekly performance reviews to leadership

• Drive decision-making through data and market insights

What We're Looking For:

Proven experience in Marketing Strategy, Digital & Content Marketing

Strong expertise in Brand Management and Social Media

Data-driven mindset with skills in Market Research & Analysis

Excellent communication, leadership, and cross-functional collaboration abilities

Proficiency with marketing tools and performance analytics

Prior experience in D2C, retail, or e-commerce is a strong plus

Bachelor's or Master's degree in Marketing, Business, or related field

If you're excited to take ownership of a high-impact marketing function and build a bold, consumer-loved brand — apply now or reach out directly

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