Manager - Brand Marketing

FanCode is India s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019 FanCode has over 100 million users It has partnered with domestic international sports leagues and associations across multiple sports In content FanCode offers interactive live streaming for sports with industry-first subscription formats like Match Bundle and Tour Passes along with monthly and annual subscriptions at affordable prices Through FanCode Shop it also offers fans a wide range of sports merchandise for sporting teams brands and leagues across the world Role Overview We re looking for a sharp creative and execution-obsessed Brand Manager to join our Marketing team This role will be central to shaping how sports fans perceive FanCode - across every touchpoint You will own campaigns end-to-end champion our brand voice and build fan affinity across the sporting calendar Key Responsibilities Brand Building Conceptualize and execute integrated campaigns that build awareness affinity and preference for FanCode - both at a platform and property level The role will entail planning execution and tracking of campaigns across sports verticals e g F1 football cricket tennis from brief to post-evals across ATL BTL and Digital mediums Comprehensive Social Media Management Own FanCode s social media presence end-to-end Drive platform growth engagement and impact through sharp content strategy timely storytelling and community-building across Instagram X Facebook YouTube and emerging channels Creative Development Work with internal and external creative teams to deliver high-impact assets - across digital social and offline media Digital Media Execution Develop and implement paid digital media campaigns Meta Google YouTube influencers etc to drive measurable growth and brand impact Stakeholder Management Liaise with rights owners influencers agencies and internal cross-functional teams to ensure brand integrity and campaign excellence User Insight Integrate user feedback research and analytics into brand thinking Constantly refine the brand experience using data On-Ground Experiential Assist in planning and executing FanCode s fan engagement initiatives online and offline Must haves 5-7 years of brand or marketing experience preferably in consumer tech sports OTT gaming etc with strong familiarity of the media landscape Experience with influencer marketing and creator-led amplification across platforms A fan-first mindset - you deeply understand how Indian sports fans think behave and engage Ability to think strategically execute flawlessly and manage multiple stakeholders Exceptional communication and presentation skills Comfort working in a fast-paced dynamic environment with tight turnarounds Passion for sports Good to haves Exposure to working with product UI UX and growth teams Comfort with campaign dashboards A B testing and audience segmentation is India s leading sports technology company with 250 million users housing brands such as the world s largest fantasy sports platform India s digital sports destination and a sports experiences platform Dream Sports is based in Mumbai and has a workforce of close to 1 000 Sportans Founded in 2008 by Harsh Jain and Bhavit Sheth Dream Sports vision is to Make Sports Better for fans through the confluence of sports and