Youtube growth specialist

2 days ago

Delhi, India UNLOX® Full time

About Unlox Unlox is on a mission to reshape how the world discovers, learns, and uses technology. We build intuitive products that simplify digital life—and now, we’re investing heavily in You Tube as a strategic brand and growth channel.We’re looking for a You Tube Growth Specialist who can build Unlox’s You Tube presence from the ground up and turn it into a high-performing engine of awareness, engagement, and community.What You’ll Own You Tube Strategy & Growth• Build and execute a 12-month roadmap aimed at reaching 100k subscribers.• Define content pillars, formats, and publishing cadence.• Systematically test hooks, topics, formats, and thumbnails for maximum reach.Content Creation & Production• Lead end-to-end video creation: research, scripting, directing, editing.• Deliver high-quality long-form and short-form videos weekly.• Maintain a consistent brand voice and visual identity optimized for You Tube.Optimization & SEO• Conduct deep keyword and trend research to shape content topics.• Create high-CTR thumbnails and titles (with ongoing A/B testing).• Optimize for retention, watch time, and session duration.Analytics & Performance• Monitor key metrics: CTR, retention, watch time, traffic sources.• Build actionable insights dashboards and monthly performance reports.• Identify breakout opportunities and iterate fast based on data.Channel & Community Management• Publish consistently (2–3 long videos + 3–5 shorts per week).• Build playlists, end screens, community posts, and posting rhythms.• Drive collaborations, influencer features, and cross-promotion.Who You Are• 3–5+ years managing and growing You Tube channels (ideally in tech, Saa S, AI, or consumer apps).• Demonstrated success growing a channel to 100k+ subscribers.• Strong storytelling, editing, pacing, and audience psychology intuition.• Deep understanding of the You Tube algorithm and growth levers.• Highly organized, scrappy, and comfortable iterating quickly.• Able to own strategy and execution end-to-end.Success Metrics• Subscriber growth and quality of audience• Video CTR and retention performance• Watch-time consistency and growth• Publishing speed and reliability• Breakout video frequency (1–2 per quarter)Why Join Unlox?• Build a major channel from the ground up• Creative freedom to experiment and push boundaries• Work with a fast-moving product and growth team• High ownership, zero bureaucracy• Opportunity to shape the public face of the brandIf you’re passionate about You Tube, storytelling, and building channels people love—let’s talk.Compensation35k-45k per month

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