YouTube Manager

1 day ago

Delhi, Delhi, India Made Easy Education Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Title: YouTube Manager

Job Overview

The YouTube Manager will be responsible for strategizing, creating, and optimizing video content tailored for UPSC aspirants. This role requires both behind-the-scenes strategy and on-camera presence when needed. The candidate will play a key role in driving channel growth, enhancing student engagement, and positioning YouTube as a strong platform for brand visibility, lead generation, and community building.

Key Responsibilities

  1. Content Strategy & Planning

    • Design and implement a YouTube content strategy aligned with UPSC aspirants needs and company objectives.

    • Research trending topics, exam updates, and student interests to generate engaging video ideas.

    • Create and manage monthly/weekly content calendars (lectures, toppers talks, guidance sessions, motivation, webinars, announcements).
  2. Channel Growth & Optimization

    • Optimize channel branding, thumbnails, titles, tags, playlists, and descriptions for maximum reach and visibility.

    • Implement YouTube SEO best practices for improved rankings on both YouTube and Google.

    • Benchmark against competitors channels and adopt best-performing practices.
  3. Production & Execution

    • Coordinate with academic mentors, faculty, and production teams for high-quality content creation.

    • Ensure videos are engaging, concise, and tailored for UPSC aspirants.

    • Oversee livestreams (strategy sessions, doubt-clearing, UPSC exam analysis).

    • Act as a YouTube presenter when required.
  4. Analytics & Performance

    • Track and analyze KPIs (views, watch time, CTR, subscribers, engagement).

    • Provide regular performance reports with actionable insights.

    • Experiment with innovative formats (shorts, reels, interactive Q&As).
  5. Engagement & Community Building

    • Grow the subscriber base and foster engagement through comments, polls, and community posts.

    • Collaborate with social media and marketing teams for cross-platform promotions.

    • Drive lead generation through YouTube funnel (enquiry forms, website visits, course promotions).
  6. Team Management & Coordination

    • Lead, guide, and motivate the YouTube content, production, and creative teams to ensure smooth workflow and timely delivery.

    • Delegate tasks effectively while maintaining accountability and quality standards.

    • Conduct regular team meetings for planning, feedback, and performance discussions.

    • Foster a collaborative work environment that encourages creativity and innovation.

Requirements & Skills

  • Bachelors degree in Marketing, Mass Communication, Digital Media, or related field.

    • 4years to 9years of proven experience as a YouTube Strategist, Content Manager, or Digital Marketing Specialist.

    • Strong leadership and team management skills ability to coordinate across creative, production, and marketing teams.

    • In-depth knowledge of YouTube SEO, analytics, and monetization strategies.

    • Understanding of UPSC exam trends, aspirants mindset, and educational content creation.

    • Excellent communication, storytelling, and presentation skills.

    • Ability to appear as a YouTube presenter when required.

    • Basic knowledge of video editing tools (advanced skills are a plus).

    • Data-driven mindset with creative problem-solving abilities.

    • Strong organizational and multitasking abilities with attention to detail.

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