YouTube Content Strategist

7 days ago

Delhi, Delhi, India KraftedX Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location:
In-Office (Rajendra Place, New Delhi)

Type:
Full-Time

Relevant Work Experience
: 2+ Years (This is IMPORTANT, You should've worked on growing big youtube channels before)

Start Date:
Immediate

What You'll Do:

As a
YouTube Content Strategist
, you'll take a hands-on role in steering a channel with an audience of millions. You'll own both strategy and creative direction, setting the long-term vision while also guiding the ideas, scripts, and production that bring it to life. Your responsibilities will include:

Creative Direction

  • Own the content strategy: oversee longform and shorts ideas, pitches, and the content calendar.
  • Guide creative briefs, scripts, and storyboarding to ensure strong hooks, pacing, and positioning.

Experimentation & Playbooks

  • Plan and run creative experiments (content formats, thumbnails, packaging, publishing cadence).
  • Document learnings, update playbooks, and share insights with the team weekly.

Performance & Insights

  • Prepare MoM summaries with KPI reviews, experiment hypotheses, and success metrics.
  • Bring weekly insights from platform updates, audience data, and competitors.

Collaboration & Leadership

  • Conduct 1:1 reviews and performance check-ins with creative team members.
  • Mentor the team, run upskilling sessions, and raise the overall creative bar.


You'd Be the Perfect Fit If:

  • You have a
    proven track record of growing YouTube channels
    , driving sustained increases in views, subscribers, and engagement.
  • You have proven experience in
    YouTube strategy, channel management, or creative leadership
    .
  • You understand
    YouTube as a platform and ecosystem,
    from algorithm and formats to retention and community building.
  • You have hands-on experience in
    content production and creative direction
    , and know what it takes to bring an idea from pitch → script → shoot → publish.
  • You can think
    strategically and analytically
    , spotting patterns in data and translating them into actionable content decisions.
  • You can communicate with
    clarity across functions.
    explaining creative ideas to business stakeholders.
  • You're naturally
    curious, detail-oriented, and systems-driven
    , with the instinct to build playbooks rather than one-off projects.


Why Join Us:

  • Work at Scale
    – Shape a YouTube channel with an audience of millions and see your work make an immediate impact.
  • Strategy + Creative
    – Own both sides of the role: audience insights, experiments, and KPIs, alongside ideas, scripts, and production direction.
  • Experiment in Real Time
    – Test hypotheses, run creative experiments, and learn from results quickly.
  • Community Building
    – Help grow not just a channel, but a loyal audience that engages deeply and comes back week after week.
  • End-to-End Ownership
    – Take responsibility across the full lifecycle of content, from strategy and ideas to publish and performance.
  • Trust-First Team Culture
    – Work in a pod where ownership, clarity, and collaboration replace micromanagement and chaos.
  • Creative Growth
    – Sharpen your craft across longform storytelling and shortform hooks while staying ahead of platform trends.

We'll get back to the shortlisted candidates and let you know the next steps.

We'll have 4 Rounds:

  • Vibe Check
  • Practical Task
  • 2 Rounds of Interviews

The Hiring process will take about 3-4 weeks.

If you're looking for a role that's equal parts challenge and opportunity, where your work will truly move the needle from day one, we'd love to meet you

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