Content Strategist

2 days ago


Delhi, Delhi, India EazyGrad Full time

Overview:

At EazyGrad, we're building one of India's most trusted education brands — and great storytelling is at the heart

of that journey. As a Content Strategist Lead, you'll shape the voice of EazyGrad across platforms, turning

insights into narratives that inform, inspire, and convert. You'll lead content planning with a strong focus on

website content management, craft compelling campaigns, and ensure every word reflects our mission to make
global education feel personal, empowering, and real.

In this role, you'll get a chance to work on (Roles & Responsibilities) :

● Delivering comprehensive website content strategy aligned with business objectives and SEO best

practices.

● Auditing existing website content for relevance, accuracy, performance, and brand guidelines.

● Overseeing the production of diverse content formats, including long-form and short-form.

● Structuring and updating the FAQs and Help Center segment to address user queries effectively, and

improve user experience.

● Tracking and reporting content performance using tools like Google Analytics, Search Console,

SEMRush or similar tools.

● Maintaining a master Editorial Calendar across all digital platforms for consistent and timely content

publication.

Requirements : If you-

● Have 3-4 years of proven experience in Content Strategy, Content Marketing, or a similar role.

● Can manage a multi-channel content strategy for online degree programs/EdTech landscape.

● Can navigate and implement quality content practices by tracking metrics like traffic, conversion and

engagement rates, and content-influenced revenue.

What's in it for you (Standard Benefits) :

● A strategic and high-impact role in a fast-growing ed-tech company.

● A culture where your ideas shape the future.

● Competitive compensation as per industry standards.

● Opportunities to learn, grow, and build a category-defining company.

What's in it for you (Standard Benefits) :

● A strategic and high-impact role in a fast-growing ed-tech company.

● A culture where your ideas shape the future.

● Competitive compensation as per industry standards.

● Opportunities to learn, grow, and build a category-defining company.


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