Youtube Growth Specialist

2 days ago

Delhi, India UNLOX® Full time

About Unlox Unlox is on a mission to reshape how the world discovers, learns, and uses technology. We build intuitive products that simplify digital life—and now, we’re investing heavily in YouTube as a strategic brand and growth channel. We’re looking for a YouTube Growth Specialist who can build Unlox’s YouTube presence from the ground up and turn it into a high-performing engine of awareness, engagement, and community. What You’ll Own YouTube Strategy & Growth • Build and execute a 12-month roadmap aimed at reaching 100k subscribers. • Define content pillars, formats, and publishing cadence. • Systematically test hooks, topics, formats, and thumbnails for maximum reach. Content Creation & Production • Lead end-to-end video creation: research, scripting, directing, editing. • Deliver high-quality long-form and short-form videos weekly. • Maintain a consistent brand voice and visual identity optimized for YouTube. Optimization & SEO • Conduct deep keyword and trend research to shape content topics. • Create high-CTR thumbnails and titles (with ongoing A/B testing). • Optimize for retention, watch time, and session duration. Analytics & Performance • Monitor key metrics: CTR, retention, watch time, traffic sources. • Build actionable insights dashboards and monthly performance reports. • Identify breakout opportunities and iterate fast based on data. Channel & Community Management • Publish consistently (2–3 long videos + 3–5 shorts per week). • Build playlists, end screens, community posts, and posting rhythms. • Drive collaborations, influencer features, and cross-promotion. Who You Are • 3–5+ years managing and growing YouTube channels (ideally in tech, SaaS, AI, or consumer apps). • Demonstrated success growing a channel to 100k+ subscribers. • Strong storytelling, editing, pacing, and audience psychology intuition. • Deep understanding of the YouTube algorithm and growth levers. • Highly organized, scrappy, and comfortable iterating quickly. • Able to own strategy and execution end-to-end. Success Metrics • Subscriber growth and quality of audience • Video CTR and retention performance • Watch-time consistency and growth • Publishing speed and reliability • Breakout video frequency (1–2 per quarter) Why Join Unlox? • Build a major channel from the ground up • Creative freedom to experiment and push boundaries • Work with a fast-moving product and growth team • High ownership, zero bureaucracy • Opportunity to shape the public face of the brand If you’re passionate about YouTube, storytelling, and building channels people love—let’s talk. Compensation 35k-45k per month

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