App Growth Manager

3 days ago

Ahmedabad, India PIXSTER STUDIO Full time

Job Title:  App Growth Manager - Paid MarketingLocation:  Onsite - AhmedabadExperience:  2 - 3 YearsCompany:  Pixster StudioRole Overview:We are seeking an experienced and data-driven App Growth Manager – Paid Marketing  to lead performance marketing campaigns across  Google Ads (UAC)  and  Apple Search Ads . The ideal candidate will have  2–3 years of hands-on experience managing large ad budgets , with a proven track record of driving user acquisition, optimizing ROAS, and scaling campaigns for mobile apps.You’ll be a key player in the growth team, responsible for strategizing and executing paid campaigns to grow our app user base efficiently and sustainably.Key Responsibilities:Plan, execute, and optimize  paid user acquisition campaigns  across Google UAC and Apple Search Ads.Manage large-scale ad budgets with  ROI-first thinking .Continuously  analyze campaign data , identify trends, and implement data-backed optimizations.Conduct  A/B testing  for creatives, keywords, and bidding strategies.Collaborate with the design team for ad creatives and with the product team for growth alignment.Regularly monitor and report  CAC, LTV, ROAS , and key growth KPIs.Stay updated with the latest platform updates, ad formats, policies, and competitive trends.Explore new user acquisition channels and tools to scale further.Participate in  ASO (App Store Optimization)  and its alignment with paid efforts.Take ownership of the  full funnel growth  – from installs to in-app conversions and retentionRequirements:2–3 years of experience  in performance marketing for mobile apps (Android & iOS).Proven expertise in  Google UAC  and  Apple Search Ads .Experience managing  high ad spends  with a focus on performance and scalability.Strong analytical skills; familiarity with tools like Firebase, Appsflyer, Google Analytics, and Excel.Deep understanding of user behavior, mobile marketing metrics, and attribution.Excellent communication skills and ability to work cross-functionally.A proactive mindset and hunger to grow in a fast-paced app environment.What We Offer:Opportunity to work with a fast-scaling mobile app company impacting millions of users.Competitive  salary  and  performance-based perksOwnership and autonomy in growth strategy.Collaborative and innovation-driven work culture.Long-term growth and leadership opportunities within the team.IndustryIT Services and IT Consulting

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