App Growth Manager

1 week ago

Ahmedabad, Gujarat, India PIXSTER STUDIO Full time

Job Title: App Growth Manager - Paid Marketing

Location: Onsite - Ahmedabad

Experience: 2 - 3 Years

Company: Pixster Studio

Role Overview:

We are seeking an experienced and data-driven App Growth Manager – Paid Marketing to lead performance marketing campaigns across Google Ads (UAC) and Apple Search Ads. The ideal candidate will have 2–3 years of hands-on experience managing large ad budgets, with a proven track record of driving user acquisition, optimizing ROAS, and scaling campaigns for mobile apps.

You'll be a key player in the growth team, responsible for strategizing and executing paid campaigns to grow our app user base efficiently and sustainably.

Key Responsibilities:

  • Plan, execute, and optimize paid user acquisition campaigns across Google UAC and Apple Search Ads.
  • Manage large-scale ad budgets with ROI-first thinking.
  • Continuously analyze campaign data, identify trends, and implement data-backed optimizations.
  • Conduct A/B testing for creatives, keywords, and bidding strategies.
  • Collaborate with the design team for ad creatives and with the product team for growth alignment.
  • Regularly monitor and report CAC, LTV, ROAS, and key growth KPIs.
  • Stay updated with the latest platform updates, ad formats, policies, and competitive trends.
  • Explore new user acquisition channels and tools to scale further.
  • Participate in ASO (App Store Optimization) and its alignment with paid efforts.
  • Take ownership of the full funnel growth – from installs to in-app conversions and retention

Requirements:

  • 2–3 years of experience in performance marketing for mobile apps (Android & iOS).
  • Proven expertise in Google UAC and Apple Search Ads.
  • Experience managing high ad spends with a focus on performance and scalability.
  • Strong analytical skills; familiarity with tools like Firebase, Appsflyer, Google Analytics, and Excel.
  • Deep understanding of user behavior, mobile marketing metrics, and attribution.
  • Excellent communication skills and ability to work cross-functionally.
  • A proactive mindset and hunger to grow in a fast-paced app environment.

What We Offer:

  • Opportunity to work with a fast-scaling mobile app company impacting millions of users.
  • Competitive salary and performance-based perks
  • Ownership and autonomy in growth strategy.
  • Collaborative and innovation-driven work culture.
  • Long-term growth and leadership opportunities within the team.

Industry

  • IT Services and IT Consulting

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