Industry Marketing Manager

5 days ago


Pune, India Persistent Systems Full time

About Position:We are seeking an experienced and innovative industry marketing manager to lead the Healthcare & Life Sciences (HLS) marketing initiatives that position our company as the leader and trusted partner to re(AI)magine health through AI-led transformation, digital product engineering and services throughout the HLS sector. This role requires a blend of strategic insight, storytelling, and execution excellence—bringing together market intelligence, client needs, and our solutions to create compelling campaigns that drive awareness, engagement, and pipeline growth.Role: Industry Marketing ManagerLocation: Pune, Delhi NCRExperience: 15+ yearsJob Type: Full Time EmploymentWhat You'll Do:Industry Positioning & Thought LeadershipDevelop and refine the company’s Healthcare & Life Sciences (HLS) value proposition, aligning to client challenges, business outcomes and Persistent’s unique differentiation within HLS.Partner with peers and subject matter experts to build thought leadership content (whitepapers, executive briefs, blogs, webinars, conference presentations).Monitor competitive activity and differentiate the company’s offerings in the market.Campaign & Content DevelopmentLead end-to-end the HLS marketing strategy and campaigns targeting diverse personas who influence, decide and buy solutions and services across the healthcare and life sciences sector and sub verticals including: Payers, Providers, CRO/Pharma, Scientific Instruments and Medtech.Translate complex healthcare topics (value-based care, claim adjudication, clinical trial operations, scientific protocols and regulatory compliance) into clear, client-centric messaging.Create industry-focused case studies, success stories, and sales enablement assets that demonstrate measurable impact.Demand Generation & Pipeline GrowthCollaborate with sales and



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