Industry Marketing Manager

About Position:

We are seeking an experienced and innovative industry marketing manager to lead the Healthcare & Life Sciences (HLS) marketing initiatives that position our company as the leader and trusted partner to re(AI)magine health through AI-led transformation, digital product engineering and services throughout the HLS sector. This role requires a blend of strategic insight, storytelling, and execution excellence—bringing together market intelligence, client needs, and our solutions to create compelling campaigns that drive awareness, engagement, and pipeline growth.

- Role: Industry Marketing Manager
- Location: Pune, Delhi NCR
- Experience: 15+ years
- Job Type: Full Time Employment

What You'll Do:

- Industry Positioning & Thought Leadership
- Develop and refine the company's Healthcare & Life Sciences (HLS) value proposition, aligning to client challenges, business outcomes and Persistent's unique differentiation within HLS.
- Partner with peers and subject matter experts to build thought leadership content (whitepapers, executive briefs, blogs, webinars, conference presentations).
- Monitor competitive activity and differentiate the company's offerings in the market.
- Campaign & Content Development
- Lead end-to-end the HLS marketing strategy and campaigns targeting diverse personas who influence, decide and buy solutions and services across the healthcare and life sciences sector and sub verticals including: Payers, Providers, CRO/Pharma, Scientific Instruments and Medtech.
- Translate complex healthcare topics (value-based care, claim adjudication, clinical trial operations, scientific protocols and regulatory compliance) into clear, client-centric messaging.
- Create industry-focused case studies, success stories, and sales enablement assets that demonstrate measurable impact.
- Demand Generation & Pipeline Growth
- Collaborate with sales and account teams to design campaigns that accelerate pipeline and improve win rates.
- Leverage ABM (Account-Based Marketing) tactics to influence top strategic accounts.
- Track, measure, and optimize campaign performance using data-driven insights.
- Stakeholder Collaboration
- Partner with industry practice leaders, alliances, and cross-functional marketing teams to shape go-to-market strategies .
- Work closely with analyst relations, PR, and events teams to maximize industry presence.
- Align efforts to business objectives, ensuring marketing drives measurable outcomes in pipeline contribution and revenue growth.

Expertise You'll Bring:

- 15+ years of marketing experience, with at least 3+ years in Healthcare & Life Sciences marketing or related field.
- Proven track record in B2B marketing, ideally within consulting, IT services, or healthcare technology.
- Strong understanding of industry challenges and trends, including digital health, AI/ML adoption, patient experience, compliance, and cost pressures.
- Exceptional storytelling, writing, and presentation skills—able to translate technical solutions into business outcomes.
- Experience leading integrated campaigns across digital, events, ABM, and thought leadership.
- Collaborative mindset with ability to influence across functions and senior stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or related field; MBA or advanced degree preferred.

Benefits:

- Competitive salary and benefits package
- Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
- Opportunity to work with cutting-edge technologies
- Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
- Annual health check-ups
- Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents

Values-Driven, People-Centric & Inclusive Work Environment:

Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

- We support hybrid work and flexible hours to fit diverse lifestyles.
- Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
- If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Let's unleash your full potential at Persistent - persistent.com/careers

"Persistent is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind."

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