Industry Marketing Manager

5 days ago

Pune, Maharashtra, India Persistent Systems Full time

About Position:

We are seeking an experienced and innovative industry marketing manager to lead the Healthcare & Life Sciences (HLS) marketing initiatives that position our company as the leader and trusted partner to re(AI)magine health through AI-led transformation, digital product engineering and services throughout the HLS sector. This role requires a blend of strategic insight, storytelling, and execution excellence—bringing together market intelligence, client needs, and our solutions to create compelling campaigns that drive awareness, engagement, and pipeline growth.

  • Role: Industry Marketing Manager
  • Location: Pune, Delhi NCR
  • Experience: 15+ years
  • Job Type: Full Time Employment

What You'll Do:

  • Industry Positioning & Thought Leadership
  • Develop and refine the company's Healthcare & Life Sciences (HLS) value proposition, aligning to client challenges, business outcomes and Persistent's unique differentiation within HLS.
  • Partner with peers and subject matter experts to build thought leadership content (whitepapers, executive briefs, blogs, webinars, conference presentations).
  • Monitor competitive activity and differentiate the company's offerings in the market.
  • Campaign & Content Development
  • Lead end-to-end the HLS marketing strategy and campaigns targeting diverse personas who influence, decide and buy solutions and services across the healthcare and life sciences sector and sub verticals including: Payers, Providers, CRO/Pharma, Scientific Instruments and Medtech.
  • Translate complex healthcare topics (value-based care, claim adjudication, clinical trial operations, scientific protocols and regulatory compliance) into clear, client-centric messaging.
  • Create industry-focused case studies, success stories, and sales enablement assets that demonstrate measurable impact.
  • Demand Generation & Pipeline Growth
  • Collaborate with sales and

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