Growth Marketer

1 week ago

Gurgaon, India Wellbeing Nutrition Full time

Key Responsibilities1. Conversion Rate Optimization (CRO)- Plan, execute, and analyse CRO experiments to improve website and app funnel performance.- Conduct A/B and multivariate tests to optimize landing pages, journeys, and user flows.2. CRM & Lifecycle Marketing- Own Email Marketing end-to-end — campaign planning, execution, automation, and reporting.- Plan and execute CRM campaigns across WhatsApp, Push Notifications, SMS, and Email.- Build, monitor, and optimize automated lifecycle journeys (new users, dormant users, churned users, repeat buyers).- Execute daily push notification strategy PAN India with personalized and region-wise nudges.3. Segmentation & Personalization- Run A/B tests using RFM segmentation to improve campaign performance and personalization.- Build and optimize category-led product journeys focused on retention and repeat purchases.4. Growth Initiatives- Identify and execute new growth initiatives to increase top-line revenue for WBN India and International markets.- Drive new user activation, app installs, engagement, and conversion through CRM-driven strategies.5. Retention & LTV Improvement- Lead retention-focused campaigns to improve reorder frequency, reduce churn, and increase customer lifetime value (LTV).- Analyze campaign performance and provide actionable insights for continuous improvement.Skills & QualificationsMust-Have Skills- Hands-on experience with CRM channels: WhatsApp, Push, SMS, Email Marketing.- Strong understanding of lifecycle marketing, segmentation, and automation workflows.- Experience with CRO tools and methodologies (A/B testing, funnel analysis).- Strong analytical skills with the ability to translate data into insights and actions.Preferred Tools- CleverTap (preferred)- MoEngage- Netcore or similar CRM/marketing automation platformsOther Requirements- Strong copywriting and campaign planning skills.- Ability to work cross-functionally with product, design, and performance teams.- Experience managing both India and International customer bases is a plus.

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