Performance Marketing Executive
4 days ago
Performance Marketing Executive – Tattva Wellness
Location: Gurgaon - This is a work from office role
Salary Range: INR 4 - 5 Lacs per annum
Eligibility: 1 - 2 years of experience in digital marketing
We are seeking a motivated and result-oriented professional with entry level experience in managing digital marketing activities including managing paid campaigns across Google & Facebook & other online business growth related activities, for premium beauty & wellness brand - Tattva.
You will be working closely with the Co-founder and Brand Manager to sustainably grow the business through digital marketing channels.
Responsibilities:
- Plan & manage monthly paid digital marketing activities for Tattva
- Create and optimize performance campaigns across multiple channels (Google, Facebook & Youtube)
- Create and report relevant data dashboards to track progress of the paid campaigns
- Planning media budgets & managing campaigns across all digital channels to drive strong return on investment and efficient CAC
- Develop insights into audience targeting by analyzing data to further optimize campaigns
- Work in conjunction with the brand and content marketing teams for campaign content creation
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Constantly staying updated with platform changes, like Google Ads' ever-evolving features or algorithms.
Skills Requirement:
- Familiarity with ad auction systems, bidding strategies, and ad placements.
- Experience in managing brand ad budgets and CAC across FB Ads, Google Search, Youtube Ads, Twitter Ads.
- Innovative thinking, always looking for new tactics or tools that can improve performance
- Industry Experience: Offline brands' digital marketing (Hospitality / Beauty) will be useful
About Us:
Tattva Spa is one of the most trusted wellness and beauty brands in India. Tattva offers luxury spa and salon services through 100+ spas at hotel & resort locations across 40+ cities in India. We are dedicated to alleviating stress from people's lives helping them -Live more - Do more-. Tattva has steadily grown to become India's largest chain of spas with over 500 employees and serviced over 8,000,000+ guests across the city and resort locations all over India. Know more at
Our Mission: Through Tattva Wellness Spa, our mission is to make self care a priority rather than a treat. It comes directly from the fast-paced and stressful lifestyle we all lead today. We are on a mission to help our consumers find their moments of calm with our products & services.
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