Performance Marketing Manager

1 month ago

gurgaon, India RegisterKaro Full time

Job Title: Performance Specialist/PPC Executive

Job Type: Full time

Joining: Immediately

Experience: 4-6 Years

Location: Gurgaon, Sector 20

Compensation: As per Market Standard

Position Overview:

We are seeking a highly skilled PPC expert/Performance Marketing expert with Pay-Per-Click. Executive to manage, implement, and optimize our paid digital marketing strategies. The ideal candidate should have a strong understanding of Google Ads, Bing Ads, and other PPC platforms, with a proven ability to drive successful ad campaigns that align with our business objectives.

Key Responsibilities:

- Develop and implement PPC strategies across Google Ads (Search, Display, and DV360), Bing Ads, Meta (Facebook, Instagram, and WhatsApp), LinkedIn, and CDP's.
- Conduct keyword research and competitor analysis to improve campaign performance.
- Optimize ad copy, landing pages, and bid strategies to maximize return on investment (ROI).
- Monitor and analyze campaign performance using analytics tools.
- Collaborate with the marketing team to align PPC campaigns with broader marketing initiatives.
- Generate reports on Google Looker and has a keen interest in understanding data, and data orchestration.
- Prior experience with a law/finance background/working experience will be an added advantage

Qualifications and Skills:

- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- Proven experience (4-6 years) as a Marketing executive or similar role in the service industry.
- Strong proficiency in PPC advertising platforms (Google Ads, Bing Ads) with a demonstrated track record of successful campaign management.
- Expertise in developing and executing global marketing strategies that drive revenue growth.
- Deep understanding of digital marketing channels and technologies, including SEO, SEM, social media, and marketing automation.
- Excellent leadership and communication skills, with the ability to inspire and motivate cross-functional teams.
- Analytical mindset with a focus on data-driven decision-making and performance optimization.

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