Performance Marketing Manager

3 hours ago

gurgaon, India Wellbeing Nutrition Full time
Job Title: Performance Marketing Manager
Company: Wellbeing Nutrition
Location: Gururgram
Employment Type: Full-Time
Position Overview:
Wellbeing Nutrition is looking for a skilled Performance Marketing Manager with expertise in Google Ads to drive our digital advertising initiatives. As a critical part of our marketing team, you will be responsible for managing and optimizing Google Ads campaigns across various platforms to increase brand visibility, drive targeted traffic, and generate high-quality leads. Your role will focus on delivering measurable business results through strategic ad campaigns, performance analysis, and continuous optimization.
Key Responsibilities:
Google Ads Campaign Management:
Develop, execute, and manage Google Ads campaigns across Search, Display, and YouTube to achieve business objectives such as increasing visibility, driving targeted traffic, and boosting lead generation for Wellbeing Nutrition.
Ad Strategy Development:
Design and implement data-driven strategies to maximize ROI, CTR, and conversion rates. Continuously improve the effectiveness of ad campaigns based on insights and key performance metrics.
Keyword Research & Optimization:
Conduct thorough keyword research to identify high-performing search terms. Optimize ad copy and bidding strategies to drive campaign success and reach target audiences effectively.
Ad Copy Creation & Design:
Craft compelling ad copy and collaborate on creative assets that resonate with our audience. Focus on driving engagement, improving brand messaging, and delivering business results.
Performance Monitoring & Analysis:
Analyze and monitor Google Ads performance through tools like Google Analytics. Regularly provide detailed reports, actionable insights, and recommendations to improve ad campaigns and optimize spending.
Budget Management:
Effectively manage advertising budgets to ensure cost-effective ad spend while maximizing return on investment (ROI).
Competitor & Industry Analysis:
Keep track of industry trends, advertising innovations, and competitor activities. Identify potential opportunities and threats to stay ahead in the competitive landscape.
Collaboration with Marketing Team:
Work closely with the broader marketing team to align Google Ads initiatives with Wellbeing Nutrition’s overall marketing and brand strategies, ensuring cohesive execution across channels.
Qualifications & Skills:
Experience:
Proven experience in managing successful Google Ads campaigns with measurable outcomes, preferably in a fast-paced environment or within the health and wellness industry.
Technical Expertise:
Strong proficiency in Google Ads, Google Analytics, keyword research, ad copy creation, and bid management tools.
Analytical Skills:
Ability to interpret data, identify trends, and make data-driven decisions that optimize ad performance. Strong focus on improving campaign metrics like CTR, CPA, and ROI.
Creativity in Ad Development:
Creative mindset to design engaging ad copy and assets that capture audience attention while adhering to brand guidelines.
Communication & Collaboration:
Excellent verbal and written communication skills with the ability to present insights clearly to stakeholders. Comfortable working in cross-functional teams and delivering reports.
Attention to Detail:
Meticulous in campaign management, budget tracking, and ensuring ad delivery aligns with the intended marketing objectives.

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