Manager- Performance marketing

1 month ago

gurgaon, India Honasa Consumer Ltd. Full time

Role: Senior Manager- Performance marketing
Location: Gurugram

Key Responsibilities:
● Responsible for setting the overall organization-wide Performance Marketing and Acquisition
Strategy, including planning, budgeting, reporting and execution across Google and Facebook.
● Create and implement a digital marketing strategy to drive awareness, traffic, conversions and
revenue.
● Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while
maintaining efficiency on CACs and CPTs.
● Set up attribution models, multi-channel tracking and quality. Develop robust performance
reporting framework, analytics, and ROI tracking for our mobile app and digital channels to
continually optimize and improve our marketing investments.
● Drive marketing effectiveness through continuous communication testing (A/B), innovation using
different platforms and new products/formats, active co-creation and planning.

Skills Required:
● Educational Qualification: MBA/Engineer from a tier 1/2 institute
● Proven fb marketing experience and working with the creative and content team to get high
performing creatives.
● Well-versed in performance marketing, conversion, and online customer acquisition.
● Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
● Must have a strong grasp of numbers and be comfortable with quantitative analyses and simple
statistics.
● 5+ years digital marketing experience.
● Excellent team player with excellent written and verbal communication skills.

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