Senior Planning Specialist

20 hours ago

Hyderabad, India Comfort Click Full time

We are seeking a Senior PPC Specialist with deep experience in performance marketing for eCommerce websites. You will manage high-value Google Ads accounts across global markets and lead campaign planning, execution, and optimization with full ownership. This role is best suited for someone with a strong commercial mindset, exceptional analytical skills, and hands-on experience in Performance Max, Shopping Ads, and GMC. Performance Strategy & Execution Plan, manage, and scale ROI-focused campaigns across Google Ads, including Search, Display, Shopping, and Performance Max. Own and manage Google Merchant Center (GMC) feeds, troubleshoot disapprovals, and optimize product data for performance. Collaborate with internal stakeholders (Web, SEO, Creative) to optimize landing pages, ad copies, and product visibility. Leverage Google Analytics 4 (GA4) and in-platform tools to analyze funnel performance, multi-channel attribution, and LTV-based optimization. Create regular performance reports, dashboards, and actionable insights using Looker Studio or Excel. Optimize and localize PPC campaigns for UK, EU, and other international markets, with region-specific performance insights and targeting strategies. Mentor and guide junior PPC team members with campaign strategy, QA processes, and performance insights. Contribute to channel growth plans, A/B testing frameworks, and budget planning discussions with senior stakeholders. 3–6 years of hands-on PPC experience managing eCommerce campaigns at scale. ~ Expertise in Google Ads (Search, Shopping, P-Max), GMC, and GA4. ~ Strong proficiency in Excel/Google Sheets and familiarity with dashboarding tools (Looker Studio, Power BI). ~ Experience handling international ad accounts (especially UK/EU). ~ Google Ads certification (Search and/or Shopping) is mandatory. ~ Excellent communication skills and a data-driven, problem-solving approach. Join Comfort Click, a premier e-commerce multinational specializing in branded nutraceuticals, vitamins, minerals, and healthcare products for humans and pets. In 2025, Comfort Click became a proud part of Zydus Wellness Ltd., one of India’s most respected and publicly listed healthcare and wellness companies. Backed by the legacy, trust, and innovation of Zydus, we are now entering an exciting new phase of growth — combining our strong e-commerce expertise with the stability and scale of a global healthcare leader. Our UK headquarters, along with our dynamic Indian offices in Hyderabad and Vadodara, are at the forefront of continuous innovation, strongly focused on nurturing in-house talent. At the same time, being part of Zydus Wellness provides the credibility, career stability, and opportunities that come with a world-renowned healthcare group.

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