Digital advertising specialist
7 days ago
Ohmyweb, established in 2015, is a leading digital design and product creation company based in Bengaluru. We focus on client-centered strategies to drive profitability and revenue growth. Our innovative services include web design, UX/UI enhancement, and cutting-edge business solutions that make a significant marketing impact.
Role Description
This is a full-time hybrid role for a Digital Advertising Specialist at Ohmyweb. The specialist will be responsible for day-to-day tasks related to digital advertising, marketing, sales, data analysis, and effective communication. While the role is primarily located in Bengaluru, there is flexibility for some remote work.
Job Responsibilities:
Develop and manage comprehensive digital advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other key digital platforms
Conduct in-depth keyword and audience research to optimize targeting and campaign performance
Create and implement strategic advertising plans that drive measurable results and maximize return on ad spend (ROAS)
Build and manage complex pay-per-click (PPC) campaigns with precision and creativity
Perform detailed performance analysis, generate comprehensive reports, and provide strategic recommendations
Collaborate with creative teams to develop compelling ad copy and visual content
Monitor and adjust campaign budgets to ensure maximum efficiency and impact
Stay current with the latest digital advertising trends, platform updates, and best practices
Qualifications:
3-5 years of experience in digital advertising and paid media management
Proven track record of successful campaign management across Google and Meta platforms
Google Ads and Facebook Blueprint certifications preferred
Exceptional analytical skills with the ability to interpret complex data
Strong understanding of audience targeting, bidding strategies, and campaign optimization
Proficiency in analytics tools including Google Analytics, Google Ads, Facebook Ads Manager
Excellent communication and presentation skills
Required Skills:
Advanced PPC campaign management
Comprehensive understanding of digital marketing ecosystems
Budget optimization
Performance tracking and reporting
Creative problem-solving
Excellent written and verbal communication
What We Offer:
Professional development opportunities
Collaborative and innovative work environment
Flexible working arrangements
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