Digital Advertising Specialist
3 days ago
Company Description
Ohmyweb, established in 2015, is a leading digital design and product creation company based in Bengaluru. We focus on client-centered strategies to drive profitability and revenue growth. Our innovative services include web design, UX/UI enhancement, and cutting-edge business solutions that make a significant marketing impact.
Role Description
This is a full-time hybrid role for a Digital Advertising Specialist at Ohmyweb. The specialist will be responsible for day-to-day tasks related to digital advertising, marketing, sales, data analysis, and effective communication. While the role is primarily located in Bengaluru, there is flexibility for some remote work.
Job Responsibilities:
- Develop and manage comprehensive digital advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other key digital platforms
- Conduct in-depth keyword and audience research to optimize targeting and campaign performance
- Create and implement strategic advertising plans that drive measurable results and maximize return on ad spend (ROAS)
- Build and manage complex pay-per-click (PPC) campaigns with precision and creativity
- Perform detailed performance analysis, generate comprehensive reports, and provide strategic recommendations
- Collaborate with creative teams to develop compelling ad copy and visual content
- Monitor and adjust campaign budgets to ensure maximum efficiency and impact
- Stay current with the latest digital advertising trends, platform updates, and best practices
Qualifications:
- 3-5 years of experience in digital advertising and paid media management
- Proven track record of successful campaign management across Google and Meta platforms
- Google Ads and Facebook Blueprint certifications preferred
- Exceptional analytical skills with the ability to interpret complex data
- Strong understanding of audience targeting, bidding strategies, and campaign optimization
- Proficiency in analytics tools including Google Analytics, Google Ads, Facebook Ads Manager
- Excellent communication and presentation skills
Required Skills:
- Advanced PPC campaign management
- Comprehensive understanding of digital marketing ecosystems
- Budget optimization
- Performance tracking and reporting
- Creative problem-solving
- Excellent written and verbal communication
What We Offer:
- Professional development opportunities
- Collaborative and innovative work environment
- Flexible working arrangements
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