Digital Advertising Specialist

1 week ago


Bengaluru, India Ohmyweb Full time

Company Description

Ohmyweb, established in 2015, is a leading digital design and product creation company based in Bengaluru. We focus on client-centered strategies to drive profitability and revenue growth. Our innovative services include web design, UX/UI enhancement, and cutting-edge business solutions that make a significant marketing impact.


Role Description

This is a full-time hybrid role for a Digital Advertising Specialist at Ohmyweb. The specialist will be responsible for day-to-day tasks related to digital advertising, marketing, sales, data analysis, and effective communication. While the role is primarily located in Bengaluru, there is flexibility for some remote work.


Job Responsibilities:

  • Develop and manage comprehensive digital advertising campaigns across Google Ads, Meta Ads (Facebook/Instagram), and other key digital platforms
  • Conduct in-depth keyword and audience research to optimize targeting and campaign performance
  • Create and implement strategic advertising plans that drive measurable results and maximize return on ad spend (ROAS)
  • Build and manage complex pay-per-click (PPC) campaigns with precision and creativity
  • Perform detailed performance analysis, generate comprehensive reports, and provide strategic recommendations
  • Collaborate with creative teams to develop compelling ad copy and visual content
  • Monitor and adjust campaign budgets to ensure maximum efficiency and impact
  • Stay current with the latest digital advertising trends, platform updates, and best practices

Qualifications:

  • 3-5 years of experience in digital advertising and paid media management
  • Proven track record of successful campaign management across Google and Meta platforms
  • Google Ads and Facebook Blueprint certifications preferred
  • Exceptional analytical skills with the ability to interpret complex data
  • Strong understanding of audience targeting, bidding strategies, and campaign optimization
  • Proficiency in analytics tools including Google Analytics, Google Ads, Facebook Ads Manager
  • Excellent communication and presentation skills

Required Skills:

  • Advanced PPC campaign management
  • Comprehensive understanding of digital marketing ecosystems
  • Budget optimization
  • Performance tracking and reporting
  • Creative problem-solving
  • Excellent written and verbal communication

What We Offer:

  • Professional development opportunities
  • Collaborative and innovative work environment
  • Flexible working arrangements




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